How Much Does Internet Advertising cost?

Posted by henrischauffler on February 28, 2017

Many new internet marketers find themselves asking the question “How much does internet advertising cost?”. And the answer ranges from. . .”It’s free” to “It’s very expensive” depending on what type of advertising you are using. It’s important to remember that free advertising doesn’t necessarily mean low-quality, especially when it comes to internet advertising, but it does mean that you will pay in the amount of time that it takes rather than with a sum of money.

Free or low internet advertising cost methods include article marketing, blogging (on a free blogging platform), participating in any of the social networking sites or forums, placing free online classified advertising, using safelists or traffic exchanges and more. Article marketing means creating informational articles that your target audience would be interested in reading and acting upon and submitting them to various content sites like EzineArticles, HubPages, Squidoo, etc. This type of advertising builds up your credibility, expert status and can get you ranked higher in the search engines. You can set up a blog at and promote your business there. Setting up a profile at Twitter, Facebook, MySpace or any of the other hundreds of social networks is a way to be seen and establish relationships with potential customers. Getting traffic to your blog, profile or answers on forums requires that you participate with other members of the network in a social way. Being too promotional will not win you any points with your audience and it may even get you penalized by the network itself. Doing advertisements on free online classifieds allows you to do more hard-core promotional (less social) advertising. When it comes to Safelists and Traffic Exchanges, the key is to come up with a short headline that compels whoever sees your ad to read further.

When it comes to paid internet advertising, pay per click (PPC), ezines (online magazines) and banner advertising are three popular choices. Pay per click can be very cheap, or it could be expensive. It all depends on how much you bid. If you have a low budget, you will want to bid low and on uncompetitive keywords (terms that people aren’t searching for very much). Luckily, it’s easy to find out what the uncompetitive keywords are in any of the search engines that you advertise on. They will provide you with the tools that help you identify keywords. Once you start getting some traffic and making money, you can gradually start to bid more on the keywords.

Ezine advertising prices vary greatly as well. The price you pay for advertising on an ezine depends on the size and quality of the subscriber list so you will need to research the best ezines and possibly go through some trial and error before you find some that consistently perform. Banner advertising is a way to promote your products on other sites that are ranked well in the search engines and not direct competitors. The internet advertising cost for this depends on the site that you choose as well.

Internet Advertising Campaign Options

Posted by henrischauffler on February 27, 2017

A successful internet advertising campaign is coveted by most businesses, whether they are primarily online or offline. Even offline businesses need to take advantage of the best means of getting customer traffic. And their potential customers are online. Setting up an effective online advertising campaign can not be handled with a cookie-cutter approach. All businesses, products and services are different and consumer demographics and attitudes also vary from one product to the next. There are some general guidelines that you can follow to set up a solid framework for your campaign.

First, identify your target market if you haven’t already done so. It’s surprising the number of people who start businesses without realizing who their customers are, or many long-term business owners who haven’t kept up with the shifts in customer trends. In order to eventually reach your ideal internet advertising campaign, you need to understand your customers/potential customers very well. What are they looking for. What concerns them? Write down a list of questions that you could ask your target audience and find the answers. This will help you to reach them with your promotional efforts.

If you are on a low budget, you can start with free advertising at any of the social networking sites like FaceBook, Twitter, MySpace, etc. The key here is to be social. Include all of your business information and websites in your profile but you shouldn’t go out blasting your network with promotional messages or comments. You can also start a free blog at which provides information about the products and services you offer. Or you can try article marketing which means creating informational articles about your business and submitting them to the article directories. YouTube is another fantastic way to do free (social) promotion. Upload a video or tutorial that is helpful to the people you are trying to target. More and more people are jumping on the YouTube bandwagon. It’s not the only video sharing site, but it is the most popular. Other forms of no-cost promotion include participation in your industry’s forums and/ or placing free online classified ads. Free advertising can be very effective, but it does take time to start seeing results. The goal is to provide real value to your audience and to be persistent and consistent in your efforts.

In terms of paid advertising, you can choose to run some PPC (pay per click) ads on your favorite search engine, paid online classifieds and banner ads on other websites that are relevant to your business. Ezine advertising is another effective method. Again, here it’s important that you do some research. Choose an ezine which suits your target marketing. Of course, you want to go with the ones that have more subscribers but the responsiveness of the subscribers is also very important. Get as much information as you can from the ezine publisher before committing to an advertisement.

Your internet advertising campaign should never be stagnant. It changes and adapts as you learn and your business grows.

The Internet Advertsing Business and What it Means for You

Posted by henrischauffler on February 26, 2017

When it comes to marketing your business online, there are many methods that you can use. The internet advertising business is booming and for good reason. Advertising online is efficient, effective and trackable. While it is difficult to measure your results with offline advertising, most online methods can offer you detailed data about your advertising campaigns.

If you’ve been looking into advertising online, you’ve most likely come accross information about marketing for free through the social sites and networks. This is one very cost-effective way to promote your business–however, it is time consuming and the results are not immediate. So it is important to set up a schedule and stick to it. Participating in social networking sites will definitely contribute to your popularity.

Start out with a couple of them and interract on a regular basis. Getting involved allows you to establish yourself as a player in your industry and it also allows you to keep up on what the trends are and what the leaders in your field are up to. It’s also a great way to establish partnerships with others that may compliment your business efforts. If you’re like many people who have already been using sites like Facebook for family and friends, you can easily integrate your account to include a business page and group.

Pay Per click (PPC) plays a very important role in the internet advertising business realm. Many marketers associate PPC with Google Adwords since Google does get the most traffic. But all search engines offer pay per click. Google is probably the best one to get started on because it’s extremely inexpensive to register ($5.00) and they do have the most traffic. However, if you are just starting out, you need to make sure you get some solid advice on how to use your funds. Start small, with just a few ads and gradually work your way up. And, unless you have a huge budget to work with, do not bid on the highest traffic keywords. Luckily, there are parameters in PPC platforms that allow you to set a daily budget so that you can make sure you stick within your means.

Then there are the more traditional offline approaches to online advertising. You can place a banner advertisement on a high-traffic site in your industry, a classified advertisement in an online newspaper, or an ezine advertisement which goes out to an online magazine’s subscriber list.

Regardless of the means you use to advertise, the ad itself is of parmount importance. The key to a successful ad is your headline. Think about how many headlines you read every day or about how many email subject lines you skim over. Your target audience will be getting the same amount of overload. They will only respond to something that reaches out and grabs them and you must do that in your headline. Write your ads with passion, excitement, and benefits (not with features). For example, an ad with features will discuss the high-speed of the product. An ad with benefits will discuss how the product saves you time. Keep this in mind when you are starting to get involved in the internet advertising business.

Internet Advertising Business Options for You

Posted by henrischauffler on February 25, 2017

There is no end to the methods you can use for the purpose of marketing your own business online. It doesn’t matter how big or small it is, the internet can be a great tool to help you increase your revenue. The internet advertising business is going gangbusters, and it’s showing no signs of slowing down.

Perhaps this is because the return on the investment of your advertising dollars goes further online than just about anywhere else. Not only that, it’s very easy to track your results when you advertise on the internet. And the tracking can be much more specific when compared to offline ads. For example, you can find out exactly where each visitor is from, information about their computer, what time they visited your website, how long they stayed, and the list goes on. It would be virtually impossible to do this with any of the traditional marketing methods.

If you have been thinking about advertising on the internet, then you have probably heard about using social networking as a free marketing option. The good news is that it can, and does work. However, the general rule of thumb is that the less you invest in online advertising, the longer it will take to see results. That doesn’t mean you should skip social sites for marketing, far from it, but be prepared for it to take a while to see an increase in your profits.

Continuing with social networking sites as an example. They are free to use, but you will have to post to them regularly. This takes time. You then need to work on positioning your business as a top resource for whatever it is that you’re selling. You can do this by becoming a noted expert in the field, which also takes time. But, once you start gaining traction, your followers will start recommending you to their friends, and you can experience exponential growth before you know it.

On the end of internet advertising business are the paid options. We’ll use pay per click (commonly referred to as PPC) for an example. This is where you pay for each click somebody makes on your ad on a search engine. However, a lot of the search engine’s visitors won’t even know it’s an ad. Let’s say you’re selling table lamps, you would select keywords (the terms people enter into the search engines for information) that best match your business. You will then pay the search engine you have a PPC arrangement with each time somebody clicks on your paid ad. How much you pay per click will largely depend on how competitive the keyword is.

PPC can be somewhat risky if you don’t know what you’re doing, but most places will allow you to set a daily cap on your pay per click spending. This will help you keep your budget under control as you learn how to do it better, and until you start seeing solid results; at which point you can invest more in your internet advertising business choices.

How to Start Your Own Internet Advertising Agencies

Posted by henrischauffler on February 24, 2017

Internet advertising agencies are in high demand now as more and more businesses are looking for guidance on how to promote their products and services online.

If you are an online marketer and seeking other forms of income, starting your own agency is definitely a viable option. This is one of the most profitable endeavors you could get started with when it comes to internet advertising. If you have advertising experience and the basics of Internet, you can become one of the many successful internet advertising agencies that are in business today.

Here is what you need to know or what you need to learn before starting your advertising business. It’s a good idea to have a general idea of all of these aspects of itnernet marketing and then to pick one that you can specialize in.

Market Research
Most of your potential clients will already have their own products and services. They may have already done the research on their target market or they may not have. Before anyone starts advertising, they need to have a very clear idea about what they are advertising and who they are marketing it to. Each product/service may serve different target markets. But in any case, these need to be defined before any kind of advertising is done. If your client doesn’t have this information yet, you will need to be able to help him get it.

Advertising options.
There are many advertising options available on the internet today. Some forms of advertising don’t cost a penny but they get extremely good results (sometimes better than paid advertising) if done correctly.

Social Media
Social media is one of the most effective means of advertising today. Social sites include Facebook, Twitter, blogging sites, YouTube, forums and a variety of other platforms. You need to know how social marketing works and how to put social content up that will benefit your client.

Paid Advertising.
One of the most effective forms of advertising online is using pay per click or PPC advertising on one of many of the search engines. You’ll need to know the ins and outs of PPC in order to set up campaigns for your client.

Search Engine Optimization is a topic in and of itself and must be understood thoroughly in order to practice it correctly. This is a field which is currently very much in demand. SEO is a system of writing web content that uses specific key words and phrases to rank a webpage up highly in the search engines. Knowing how to effectively use keywords to get a site recognized is critical for small businesses on the web.

Besides just knowing about SEO, you need to be able to write compelling content for all types of your advertising, from the ezines that you create for your client to the PPC ad.

If you have expertise on any one of the above topics, you can become one of the prosperous internet advertising agencies that are in business today.

international link building

Posted by henrischauffler on February 23, 2017

International Link Building

International link building differs a great deal from link building in just one region. Some of the obstacles include different languages, cultures, and the difference in search engines around the globe. It’s also important to keep in mind that, while you consider your link building to be international, the market that you are targeting will not see it that way. In their eyes, the links are local. Here are some rudimentary steps to international link building.

First, you need to have a clear strategy for targeting your market. This includes deciding not only which markets you want to reach and which search engine radio selector buttons you wish to come up in. So, for example, if you have an Italian-written website and want to target the Italians in Italy, as well as those who speak Italian in Austria, Switzerland, and France, you can choose to sacrifice showing up in the results from the pages located on servers in Italy, and instead to focusing on showing up in the results of any Italian language pages. In this way, you could concentrate on promoting through the language, rather than through the countries themselves, although this might also not be what gets you the best results.

What you would probably still want to do is target Italy as your country, because you’ll have more potential traffic and you’ll still get visitors from those who speak Italian, and do not live in Italy, but use anyway to look up information.

You’ll also want to take into consideration your website’s design and structure. There is some controversy about whether local domains or dot coms are better for international web sites, but either one will do well if done correctly. It’s also a good idea to understand your international reputation. If you aren’t known outside of your current geographical web presence, then link building will require more time and effort. It your brand is unrecognized elsewhere, start out with combining directory submissions and online public relations before you move on. And, of course, check out the laws in the region that you plan to market in, as they may, and probably will, differ from what you are used to.

As with local markets, you will need to do sufficient research. It’s important to get a grasp on how competitive the search market is in the area that you are targeting. Do a search of your top keywords within the search engines relative to the particular country, and analyze the websites that come up in those markets. Check out how many links they have, the quality of the links, and where they come from. There are many tools that can help you analyze this information, some of the most popular being those of Yahoo. This analysis will get you as many link prospects as you need to start out. And then you can go from there in your international link building.

How to Prepare Your Website for International Internet Marketing

Posted by henrischauffler on February 22, 2017

Are you ready for international internet marketing and harnessing the power of the web to present yourself and your products to new sets of customers all over the world? There’re definitely reasons for making your presence known in specific local markets and the internet is an unmatchable tool for delivering information to new groups of customers, wherever they may be.

According to Export America, a customer is twice as likely to stay at a web site, and four times as likely to purchase something, if the site is in his or her native language. Forrester Research states that businesses that present Web sites only in English lose up to $10 million in potential sales per year.But marketing and networking in an area outside of your own can be surprisingly different and possibly difficult. You’re dealing with different general and business customs, currencies and languages, among other things.

There are many elements to consider when planning an international internet marketing strategy. First, you need to prepare your content for your new audiences. While you should maintain a consistent brand, the information about your company should be presented in a light which fits the markets you are targeting.

Don’t have the information on your English-written site directly translated into the languages of the countries you are aiming at. Your best bet is to hire someone in that area who can turn the English into a well-translated local text. You’ll also need to do a great deal of research to determine how the new target culture likes to see information presented to them. Be careful to avoid idioms, humor, and ethnic references that are difficult to translate and/or may not be relevant to other cultures.

How your new users will navigate your site is another important consideration. You can establish the navigation with country specific URLs, a link from the homepage, or a gateway page which allows the user to select their language preferences from the home page one time in order to go to their specific localized page every time they access the site in the future. Make sure that your site can handle the input, storage, retrieval, sorting, and display of different character sets, in addition to the time/date/currency formats. You’ll also definitely want to optimize your site for search engine visibility in the localized market(s) that you are targeting.

As with whatever current market you are in, the content of your website is key in your new markets as well so you’ll need to spend enough time examining your content in order to present the proper image for the market. The impact of culture on your results is huge and the above tips just barely graze the surfact of what is necessary.

I recommend that you gain the expertise of a website designer and a global localization professional to manage the amount of variables that should be taken into consideration. Working together with them, you can pick out and analyze the issues that will impact how successful your international internet marketing site will be.

internal link building

Posted by henrischauffler on February 21, 2017

How To Use Internal Link Building

Many people know about how getting links to your website from other websites gives you a boost in terms of SEO (search engine optimization). But did you realize that you can actually get similar results with internal link building? The way that your blog or website is set up can have a significant impact on your search engine rankings, especially if you have a site with many different pages. There is a right and wrong way to go about internal linking.

Keep in mind that there are three factors of internal linking that you need to address: site navigation, in-context linking and anchor text.

Site navigation is how your visitor will move through your site. This is the first step in getting your internal link building set up correctly. Basically, you will want to be linking to your best pages from the navigation menu. It doesn’t matter if those pages are main categories or just regular pages. In most cases, you’ll have two navigation menus. One will be for the whole site and the one purpose of this is to show your visitors the main sections of your website. The other navigation menu will be for informational pages such as those that have your contact information, a description of your site, etc.

In-context linking is just what the name says. Links that are within the context of your website or blog’s text and not in a list or navigation bar. Search engines prefer in-context links to link lists so it’s important to make sure that your related posts or web pages are linked to each other through your in-context links. How often you do this depends on how expansive your site is. If you have a relatively small blog or website, you don’t want to be using a lot of inter-linking. Choose the most important keyword phrases and link them to your most important pages. If you do have a larger site, feel free to use this method a little more liberally. Interlinking on a large site has a much greater effect than it does on smaller sites.

Anchor test is also very important for search engine optimization. Many people make the mistake of turning “useless” words into links. For example, you can include the phrase “Click here” and link it to the page you want your readers to be taken to. Or you can use the phrase “Get marketing help here” and link just the words “marketing help” to the page. Marketing help is a much stronger anchor text word to use. Not many people are searching for the term “click here” on the internet. You need to tell the search engines what words are relevant.

If you can keep these three internal link building elements in mind, you can either get started on the right foot with a new blog or website or you can re-structure what you already have online fairly quickly and easily.

Intermediate Internet Marketing Techniques

Posted by henrischauffler on February 20, 2017

There are internet marketing techniques that you can start to implement once you have your initial business off the ground. These are more advanced than the basic “bum marketing” tips that newbies start with. Instead, as you become an “intermediate marketer” you need to expand your repertoire of internet marketing techniques.

First of all, as everyone always says, “the money’s in the list.” If you haven’t started email lists in all of your niches, you are leaving money on the table. There are internet marketing techniques that you can’t implement until you have lists.

When you have lists, you can do many things. For instance, if you have a dog training list and a credit card list, you can cross promote. Perhaps you can offer dog branded credit cards to the dog list.

But it’s not just your own products and services that you can promote when you have a list. Once you top 500 people on your list, you can create Joint Ventures with other marketers. Perhaps you can send an email to the other list in exchange for that marketer sending an email to your list. That way, you can not only promote products but build your own lists.

But lists aren’t the only internet marketing techniques I want to talk about today. Another technique is to build out your existing sites. Most new marketers will start websites in a variety of niches. This is partly a lack of focus and partly not knowing what exactly to do. Once you have figured out what works, you need to improve upon it.

For instance if you have an adsense site that is making $2 a day, figure out how you can make $5 a day from it. Perhaps that means reconfiguring the look of the site to make the ads more clickable. Maybe it means adding more pages to the site so there are more opportunities to click. Or maybe, it means promoting the site more thoroughly. Once you have developed something that makes money, improve upon it.

Another of my intermediate internet marketing techniques is offering your system to newbie marketers. Now, newbies are advised to stay out of the internet marketing niche because experts have got a good chunk of the market. But you’re no newbie. In fact, having recently grown your business from the newbie stage, you have much more in common with this target market than the “gurus” do.

You can offer a report that details your system for making money. Another approach is to offer a course which delivers the steps over time. If you are willing to put the time into it, you can offer a coaching program. Not only is this a way of making some additional money, it is a way of giving back.

Once you have advanced beyond the “newbie” stage, there are a whole host of intermediate internet marketing techniques to master.

Interacting And Attracting With Social Media Marketing Tactics

Posted by henrischauffler on February 19, 2017

There are many benefits to employing social media marketing strategies. Social media allows you to instantly communicate with a broad customer base, and interact with them to generate interest in your products, services, and overall business. This article provides valuable guidance on utilizing social media marketing strategies successfully. Use these tips to make your business more successful.

Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have one.

If you are using social media then you will want to market by inviting all the people you know to those pages. The main reason here, especially on Facebook and Twitter, is that the activities they perform are available via their profiles. So while your sister’s neighbor’s boyfriend might not be interested in your business, people in his network might be.

Monitor your competitors on social media sites. Spend a little time looking at what your top five competitors are doing out there in the social media world. Look at which social sites they are most active on, what kind of content they are publish, how many fans they have and how they promote their site and what they have to offer.

Try using YouTube as part of the marketing you use for social media, to help attract specific viewers to your website. YouTube is effective in drawing in newer visitors, since watching your video content should familiarize them with your products and services. It is easier to increase sales when you are selling to a warm market, and anyone who knows something about you before they get to your site is more likely to buy your products, because you have piqued their interest.

To help a new business get accustomed to social media marketing, you should start out small. Starting out small will give you the opportunity to target the customers that are looking to purchase the products you sell. You don’t want to promote your site in too many places at first because you need to know what works and what does not.

Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-to-access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site.

Do not forget to post a link to your website or blog on your social network profiles. If someone hears about your products on a social network, they will need to have access to more information and see what you use as a storefront before they can decide to buy anything.

Before beginning a social media marketing campaign you should consider purchasing guides to lead you in the right direction. A guide includes information about the leading social media sites. It will give you all that you need to know from the basics of setting up a page to strategies to increasing traffic.

As this article has shown, there are many benefits to employing social media marketing strategies, and there are many different ways to use social media. Social media marketing could be the extra push your business needs to obtain the success you have been seeking. Apply the advice in this article, and see what social media marketing can do for you.