Google Adwords Keyword Tool – Success Shortcut

Posted by henrischauffler on September 30, 2016

One of the most popular tools around, and it is totally free to use, for compiling a list of great keywords is the Google Adwords keyword tool. You can use this tool for any keyword research you may have, whether you use the keywords for your website or with your article marketing. You don’t need to be running an Adwords campaign to use the tool.

As a matter of fact, you don’t even need to sign up for Adwords, you can just go to the tool and use it whenever you want to. If you are new to internet marketing you should stay as far away from paid traffic as possible right now. Paid traffic can give you a high rate of return on your investment, but only if you know what you are doing.

Learning to do it right takes time and guess what happens while you are learning? You guessed it, you will be spending a lot of money. That is an expensive education.

With so many wonderful ways to get highly targeted traffic for free, why would you even consider paying for it until you are at the point in your career where you are actually making money?

You will still need great keywords for all of your free traffic generation. Whether you choose to use on site optimization also called search engine optimization or article marketing.

The definition of a ‘good’ keyword can be a little vague but a general idea would be any keyword that gets a lot of monthly searches and has relatively little competition.

What constitutes good monthly searches can vary from one niche to another, but a good rule of thumb is to find keywords that get over 1,500 searches a month but have less than 20,000 competitors. To find the best parameters for your needs and your niche, you may have to test a little bit.

Another aspect of a good keyword is that it is very tightly related to the subject of your website. For example, if you find a keyword for bird watching binoculars that meets all the above criteria, you may be tempted to use it. But if your website is about bird feeders it isn’t relevant to the content of your site and you should avoid using it.

The number of times you should place your keyword in your article is another thing you need to consider. Keyword density again, can be somewhat vague but a good thing to keep in mind is that when you read your article out loud it should sound natural. If you keep repeating the same word or phrase over and over again, it’s not natural and it’s likely that you are using the keyword too often.

Learning the right way to compile a keyword list can truly be the difference between success and failure in your online business. It can also be the difference between things being really difficult and things going more easily.

Using something free like the Google Adwords keyword tool can make your hunt for great, and very profitable, keywords quicker and easier and what could be better than that?

How to Get a Google Adwords Coupon

Posted by henrischauffler on September 29, 2016

First of all, what is a Google Adwords coupon and why should you want one? The coupon is a voucher for free pay-per-click marketing from Google Adwords. Adwords is the top pay-per-click marketing company on the web. A Google Adwords coupon can get you great targeted traffic for free.

If you have a website, the key to its success is obviously getting people to visit it. Without visitors, you can’t share the information, or sell your products or services. If you intend to make money through affiliate programs, then you need visitors to click and help you earn commissions.

Even if your site isn’t set up to make money yet, you want traffic who will keep returning to your site. Then when you monetize the site, you’ll have established visitors already. So a Google Adwords coupon can be valuable, no matter what type of website you have.

So how do you get a free or discount Adwords coupon so you can get some free pay per click advertising? Do an internet search on the phrase and you’ll find a variety of websites that are giving them away as a promotional material. If any of those sites were things you would have been purchasing or using anyway, then you might want to do so while they’re offering the coupons.

The most common ways to find the free coupons are at websites that have some relation to Internet marketing. Websites where you can register a domain and purchase web hosting accounts sometimes give away coupons for different amounts when you make such a purchase.

Some companies that offer other types of advertising sometime give away free advertising vouchers and coupons. Joining a network like a small business network or some other search engine related listings can sometimes come with a free Google Adwords coupon as an incentive.

Every now and then you might find these coupons for sale on eBay. Often those deals will ask you to pay $30 for a $50 voucher. Or you might find them for half price or less. Beware when purchasing coupons that were supposed to be free. You don’t know how the person acquired it or whether they’re being honest with you.

Whether you get a discount or free Adwords coupon or not, the service can be very valuable to you. If you do get a coupon, then use all of the information Google has available on their Adwords site to make the very most of your free PPC advertising.

Even without a coupon you can spend as little as $5 to get started. That $5 will buy you a different amount of traffic, depending on the cost of the keyword or keywords you’ve bid on. If each click from your keyword costs 5 cents, then you’ll get a lot of traffic. If each click costs more, you’ll of course get less traffic for that same $5.

If you’re lucky enough to get a Google Adwords coupon for $25 of $50, choose a very specific low-cost keyword to get tons of free traffic.

Google Adwords Campaign Management – Key To Sucess

Posted by henrischauffler on September 28, 2016

If you don’t know what you’re doing when it comes to running a Pay Per Click (PPC) campaign, it will cost you… a lot. It’s so very important that you learn how Google Adwords campaign management works. There are a lot of variables that come into play when you set up an Adwords campaign, it is not a couple clicks and watch the traffic flow, far from it. You need to take some time, do some testing and repeat until you’ve got your campaigns dialed in.

Of course, if you have the budget, you can hire a firm to manage your campaigns for you. There are many places that will do this full time for you. They can set up all your campaigns, write the ads, adjust your daily budget, find the keywords, etc. It’s not cheap but if you have more money than time it may be a good option for you.

The most important element of any Adwords campaign is picking the right keywords. If you’ve used PPC even a little bit you no doubt realize that some keywords will cost you a lot more per click than others. In order to save yourself a lot of money, but still get solid click through rates (CTR’s) you will need to find those keywords that ‘fly under the radar’. They will still get a decent amount of searches but they aren’t as competitive.

These ‘long tailed keywords’ are actually keyword phrases. The one or two word keywords are almost always way to competitive for the average small internet marketer. Most smaller online marketers simply don’t have the budget to be able to compete on these keywords.

Another thing you will need to keep in mind is that all the major search engines, Google in particular, love to change things up. They really aren’t that concerned with the smaller online advertisers or the affiliate marketers. They are catering more to the people who actually do the searching as well as the big boys, the advertisers who spend millions a year. For that reason it’s tough for the little guy to keep up with the constantly changing rules which can make managing any Adwords campaign a real challenge.

If you want to lower your pay per click cost on a certain keyword, provide a quality ad. One of the ways Google decides how much everyone will spend on a certain keyword is by their quality score. Now, who in the heck knows exactly how they figure that but one component is your click through rate. The more people who actually click on your ad, the better your score will be and the lower your bid price will be.

The way Google looks at it is that if a lot of people are clicking on your ad it must be very relevant to the keyword you have targeted. That’s what they want so their searchers are kept happy. If you provide that relevance they will reward you by giving you a better quality score which can translate directly into lower bid prices for that keyword.

Google can be a little like the land of OZ, strange and mysterious and you never know what’s waiting around the next corner. To make your life easier try to find a professional to help you with your Google Adwords campaign management. If you can’t do that than at least keep these tips in mind when you set up your next campaign.

Good Solid Advice About Facebook Marketing That Anyone Can Use

Posted by henrischauffler on September 27, 2016

As far as marketing goes, almost nothing is as effective as Facebook. There are so many people using Facebook, it just makes sense to use it as a marketing tool. If you want to get the most out of your marketing efforts, you’ll need to read up on Facebook marketing.

A great way to interact with your subscribers is to respond to their comments on your wall. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply to all your subscribers, particularly those that have questions and/or concerns.

Your Facebook page needs to contain information that your audience is not able to get anywhere else. If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.

Do not leave any sections of your Facebook page blank if you are looking to market your business. Many people neglect to put all of their info and this can cost a lot in the long run. If people cannot find the information they need on your business, they may look for somewhere else to get what they need.

Use pictures. Once you’ve got your site set up, share pictures with your Facebook friends and fans. These pictures can be of your product, or they can be inspirational or funny pictures. Your customers will share these pictures with their own Facebook friends, which raises your exposure across the site and will lead people to you.

Be communicative. When someone makes an effort to write you a question or even to just say something positive about your company, make sure you respond. It helps to create good will, and it says a lot about you as a business owner. New customers and potential customers will be impressed with how responsive you are.

Post about your milestones on Facebook. You could for instance let your subscribers know about your sales volume, the launching of new products or the anniversary of your most popular products. This is a good way to draw attention to certain products while creating a positive image for your brand.

Promote your Facebook page all over the place. Share the link to your social media profile on your website, on your personal page, on your blog, on your friends’ pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business.

Do not try to use your personal Facebook page to attract fans. This is not a good idea because personal users have friend limits that business users don’t. You don’t want someone to try to join your page only to be told that you have reached your limit. They probably won’t come back to try another time.

Always maintain a possitive attitude on your facebook marketing page. No one likes a downer, and this is especially true if someone has the ability to not be forced to deal with it. Be sure that no matter what you post on your page that you find a way to put a possitive spin on it.

Post on a variety of topics, but all within your niche. Make sure that your information is relevant, but also creative. Use various methods to engage your fans. Perhaps that means photo essays, or you can create posts where you question your audience.

As you can see by now, Facebook marketing is the easiest way to reach large numbers of people. When used wisely, this is the ideal way to get folks interested in your business. Use what you have learned here to propel your business up to the top.

Good Traffic is Targeted Traffic

Posted by henrischauffler on September 26, 2016

To get the right type of traffic to your website you need to concentrate on targeting your audience. Sure you can get any kind of traffic but you want targeted traffic with people that will buy your products. You don’t want the website sight-seers. There is a huge difference between obtaining traffic and getting the right types of buying traffic.

You can target your traffic when you understand the market and demographics of the regions you want to reach. This takes some research and time. It is worth the time you dedicate to the search. When you are in business to make money, time is one of the elements that will always work for you if you use it wisely.

Place your advertising on specific sites that reach the audience you seek. You are not wanting to sell to just anyone so be selective with the placement of your ads. You will see a lower amount of traffic when you change how and where you advertise for a short time yet you will see increased sales from the new methods.

Use advertising with higher quality content. What is appealing to the non-buyer user’s wont’ be appealing to the people interested in purchasing your products. Change how you word or phrase your content. Add details of the product. The people wanting to buy already know what they want to tell them in the content exactly what you have to offer them.

Place the advertisements on content based sites. Use sites with relevant content on a similar product but is not a competitor. People viewing that site will see your ad and click on it to find your product. Once again, be specific in the detail of the ad contents.

Use different forms of the keywords and phrases. Not everyone has the same vocabulary. The expansion of the terminology increases your traffic and the search engines will also see you have expanded the terms. They will increase your rankings, which then place you higher in the search results thus increases your traffic.

Step out of the box and think like the potential customer. When you start to think as a customer instead of a business owner, you increase your targeted audience with your advertising. Too many businesses make the mistake of sticking with the same terms since they feel it is safer even if they aren’t getting the volume of traffic. Take a chance to make changes with your advertising to reach a higher number of people.

Advertising is an ever changing technique. Avoid falling into a rut by using methods everyone else uses and that have become stale. Be inventive and you will see a difference with your marketing, traffic, and sales.

Good Marketing Articles – Write For Human Eyes

Posted by henrischauffler on September 25, 2016

If you want to use articles to get traffic to your blog or website, than you’ll have to learn how to write good marketing articles. Many people make the mistake of thinking that they have to hard sell the people who read their articles. They will write a 500 plus word article that doesn’t do anything but try to sell their product or service. This type of approach rarely works and if you use it your articles will rarely get read (and you won’t get any traffic at all).

A much better approach is to write something that people may actually enjoy reading. Give them something humorous, informative, or helpful (or better yet, all 3). That way you’ll be creating rapport and building trust with your readers. They’ll come to view you as a trusted expert and when you do make a recommendation for a certain product or service they will be much more likely to part with their hard earned cash since they trust and believe you. That’s the point. It comes down to a win/ win. You provide helpful information and they repay you by purchasing your product. Everyone is happy.

Another way to make sure you are only writing good marketing articles is to learn the proper way to find good keywords to include in your articles. As a general rule of thumb you want keywords that have at least 1,500 searches a month but no more than 20,000 competitors. Remember, this is a rule of thumb and different people will give you different numbers. Just start here and find out for yourself what the best ranges will be for your chosen niche.

Do not make the common newbie mistake of trying to target keyword phrases that have a ton of monthly searches but also a ton of competitors. If you do that the best ranking you can hope for for your article is on about page 73. That won’t get you any traffic. Much better to target a keyword that might not get as many monthly searches, still a decent amount though, but also has much less competition. That way you’ve got a real chance that your article will actually be high enough (page 1 anyone!) to actually be seen and read. That’s the only way it’ll do you any good.

When it comes time to submit your articles to article directories, don’t shoot yourself in the foot by ignoring the rules. If you do, your articles won’t be published and no matter how great they may be, no one will read them. Follow the rules and you’ll get perks from the directories.

Hey, it’s easy to use good marketing articles practices and really drive a lot of very qualified and targeted traffic right to your front door. If you decide that you know more than I do and you ignore this advice you will find that your online endeavors are a lot more difficult and you’ll probably give up since article marketing ‘doesn’t work’.

Developing Systems – A Good Internet Marketing Strategy

Posted by henrischauffler on September 24, 2016

A good internet marketing strategy is to develop systems for everything you do. Too many marketers haphazardly put together websites, skipping steps, doing things in inverse order, and leaving money on the table. Instead, a step by step method of doing what works is a good internet marketing strategy.

Think about what the first thing you need to do to launch into a new market is. For the sake of this article, let’s say it’s market evaluation (though your method may be different.) So you go to the bookstore and look at the magazine section to see what is popular. A good internet marketing strategy is to write that step down. Then, if you go to your favorite keyword tool and do keyword research, write that down.

As you do your next website, write down each and every step that it takes you to develop the website. If you are following someone else’s advice, incorporate their tips in with your own deviations.

After you have finished the product or website, evaluate your steps. Are there things you should have done before other things? Are there steps that you skipped? Are there steps where you duplicated your efforts?

As you evaluate your plan, a good internet marketing strategy is to write out a step by step guide so that you can duplicate your successes quickly.

Now, when you follow your action guide the next time, you may see gaps or redundancies. Take note of them. When you are done with your second site, refine the system.

Pretty soon, you will have a step by step system for making websites or creating products. You will be surprised at how much more quickly you can get things done when you have every step outlined. Pretty soon, you won’t even have to look at your guide because everything will be imprinted on your brain.

What’s more, if you are successful with your steps, you can even sell this information to other internet marketers. Because most marketers do not have a good internet marketing strategy, if you provide one for them, they will be willing to pay you top dollar for your system. Many successful marketers have made a second income doing just this.

Don’t think that you can “wing it” on every site. If you do that, internet marketing is just a hobby. All businesses have systems. A good internet marketing strategy is to put down on paper what your system is.

Global Internet Marketing – Is It Different Than Internet Marketing

Posted by henrischauffler on September 23, 2016

It might be natural to think that internet marketing is actually the same thing as global internet marketing since you can access web content from all over the world. But if you’ve decided to market your products or services internationally, you will have to do it in a way that offers the best site and most appropriate message to your various audiences.

Among other things, this involves choosing the right language and interface for your users’ locations while taking into account the multitude of SEO (Search Engine Optimization) factors for a global marketing campaign. As many of you are aware, the internet enables less expensive and efficient online international distribution options for media products and informational types of products. Software companies are the most obvious examples of those that can save by distributing their products online all over the world.

When it comes to SEO, one of the most important technical decisions you need to make before getting started with your global Internet marketing campaign is how to manage the many international domains. What you decide doesn’t just potentially affect your rankings, but also how well you will be able to manage each of your sites and even how much you end up investing in this marketing endeavor.

There are two options when it comes to launching websites in different countries. First, you can host all of the different language variations on one site and separate the languages by subdomains or subdirectories. The second option is to create a seperate site for each language you are targeting.

If you choose the first option, you will probably have greater centralized control when it comes to the site’s management and better SEO because all of the links will be coming in to one singular domain. This method can also be more effective when it comes to suppressing the possibility of duplicate content in the search engines.

If you go with the second option, you will probably spend less. You can start with one site and then add others one by one if you feel it is feasible. Contrary to the first option, by having multiple sites, you will rank better in the country-specific search engines. Because using this method allows you to set up country specific hosting, you can target your SEO efforts to specific countries. It often makes sense to host your site in the country being targeted.

Another important concept to understand at the onset of your global internet marketing campaign is that you can’t do your keyword research in English and just translate to your target markets’ languages in order to be successful. You need to do extensive keyword research in the language of the market you are targeting. The best case scenario would be to have a native speaker supervise or do the keyword research. The very least you should do is to use a foreign language/English dictionary that includes idiomatic expressions and is as local to the target market as possible.

Give Your Business A Boost With Proven Social Media Marketing Tips

Posted by henrischauffler on September 22, 2016

Social media marketing can be a very daunting task, especially if you are new to the process. Knowing what to do and not to do is the key to your success in this area. The tips given in the article below will help you to maximize your return on your social media marketing campaign.

People primarily use social media sites for fun, and if you can find a way to make buying from you entertaining, they’ll be much more likely to purchase something. For example, offer a discount on your products to anyone who follows your page, but make the discount they get a mystery. Some followers might save only 5%, while others get a huge discount. People will encourage their friends to see what results they get, and you’ll build up followers in no time.

Get a WordPress blog so you can use the WordPress Retweet button. This features allows your visitors to post a link to one of your articles in their Twitter feed in a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself.

Learning the basics of any individual website should be the first job you take on when expanding. If you move your campaign to Twitter, you should learn the core methods for replies, mentions, linkage, and messages. The same idea applies to each site you are new with. Learning these functions gives you the foundation to begin expanding your media however you may see fit.

When using social media as a marketing tool, do not be afraid to block people from your page. While it is rare, there are bad seeds out there that will spend a great deal of time posting things on your page that are inappropriate and offensive to some. Give them a warning first, and block their access if they continue to insure that they do not cause your business harm.

Connect your social media accounts to each other and attempt to secure the same name for all of them. By doing this, you will develop a greater presence on the internet as people search for you. Connecting the accounts allows people that have discovered you in one place to quickly connect to your business through other forms of social media.

As stated in the beginning of this article, social media marketing can be difficult if you are unsure of what direction to go. The tips above will be able to guide you in making the right decisions when you begin your social media marketing campaign. Use the tips to find success in your new endeavor.

Get Your Business Trending And Your Customers Buzzing Using Social Media

Posted by henrischauffler on September 21, 2016

Getting yourself set up online with social media is now becoming an absolute necessity for any business, whether based in a physical location or explicitly online. This article will show you how to effectively market your company using this new marketing outlet. It’s not as hard as you might think it is.

Keep the information flow going both ways on Twitter. When your followers tweet, respond! Give people who retweet your content a thumbs-up, and quickly respond to questions people ask. This will help you to establish and maintain a more solid foundation with your potential customers. This is important for showing you as the face of your business and adding a personal touch to it.

Put a Facebook “like” button somewhere on the homepage of your website. This makes it easy for people to like you on the social website. By placing this on your blog it lets your consumers “like” you without even needing to go to your page. This makes it easy and more likely that your visitors will do this and you will see more traffic because of ity.

Do you want to have an actual relationship with the customers? Drive sales to your site with simple advertising messages delivered via social media. If you wish to have a conversation with your customers to get on their level, try starting by saying hello. Your customers will show you the way from there.

Always ensure that your social network pages have new information and posts. Social network users look for updates very often, and if your site does not provide new content, you could lose customers and damage your reputation. Dedicate a few days out of the week for updates.

To create social media marketing materials that get noticed, learn how to write attention grabbing headlines. It does not matter how good your products or pieces are unless the headline is good enough to draw in a reader. Facebook fans are skimming over many posts within their feed. How do yours stand out worthy of a closer look?

Read the terms of service of every social media site you make a profile on. Make sure that understand the rules of the site you are making a profile on, otherwise your profile could be deleted and all your hard work will be gone. Some sites do not allow affiliate links; so know the site’s rules before you begin.

If you are considering social media marketing, the first thing you should do is sign up with as many social media websites as possible with your preferred account names. These account names should include your business names. This is particularly important for websites like Twitter where your account name is your displayed name. As time goes on, it will become more and more difficult for you to get the account name that you want. Reserve those names now.

As you can see from this article, while social media can seem intimidating for someone who hasn’t spent much time on it, it is really quite simple. As far as marketing goes, social media is actually something that is free and simple enough to do yourself without having to hire a professional.