Facebook Marketing 101: Everything You Need To Know

Posted by henrischauffler on July 31, 2016

Is Facebook marketing a mystery to you? Instead of guessing at what you need to do, slow down and take the time to learn the basics. This article is a good starting point for learning how to create a successful marketing campaign on Facebook that will attract lots of customers.

Create a unique Facebook page that is capapble of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.

Consider surfing Facebook as your company instead of yourself. When you’re on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.

Focus all of your Facebook posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don’t just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out.

Create a Facebook ad. Your products or service will only receive so much promotion from your normal postings. Purchase Facebook ads to expand your business. These will add to the traffic that your product brings.

Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Facebook is a social medium. You need to be social.

Facebook Offers can help you get the word out about a giveaway. All that needs to be done is you should get the offer set up and use the Promoted Post option. If your offer is really good, you can consider opening it up to non-fans.

When using Facebook to promote your business, use photos to convey messages. Photos are a great way to showcase what you have to offer. They also allow you to write in descriptions and additional information that your users will find helpful or interesting. Don’t neglect to describe your photos, you will be missing out on key SEO and search capabilities.

Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to “like” your page in order to receive some discount or content. When people come to your page, all they see is “like our page for more info”, then after they like the page, they can see the content.

You should consider hiring someone to handle your Facebook marketing strategy. Facebook has become very competitive recently due to its high rate of use, and because of this it can be hard for an amateur to create a quality page that can stand out. If you do not feel comfortable on Facebook this is probably your best bet.

Take advantage of the Facebook Places feature. This will allow people to let others know when they are at your place of business. If you don’t link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct branding, so link the pages as soon as possible.

Facebook marketing should no longer be a mysterious art. You should now know what to do to get started. Of course, it’s important to always keep learning! However, the tips you just read should carry you through the beginning stages of your marketing campaign so that you can see some success.

Ezine Directories

Posted by henrischauffler on July 30, 2016

Are you Using Ezine Directories in Your Internet Marketing?

when you’re trying to figure out how to get traffic to your web content, there are a lot of options to evaluate. And it’s important that you pick the ones that go well with the product/service you are offering and the target audience for that product/service. Using Ezines to promote your products is a fantastic way to hit the right audience because there is an ezine for every niche possible. There are even ezines about ezines! If you want to save a lot of time doing your own research for the possible ezines to fit your niche, you can use ezine directories.

In case you’re unfamiliar with ezines, they are basically a newsletter that is sent out to a subscriber list who has confirmed interest in receiving them. If you find one that matches what your business offers, you are guaranteed a qualified audience to advertise to. The best way to reach this audience is by placing what is called an Ezine Solo Ad. This basically means that the producer of the ezine will send out your text ad to his/her audience for a price. In order to find the right ezines, you can go through ezine directories and do a search for the keywords or keyword phrases that represent your business to find a targeted ezine that you can advertise in.

Here are a few of the many directories that you can take a look at:

New-List offers a wide variety of general categories and thousands of thousands of specific newsletters to choose from within these categories.

Ezine Search allows you to type in the general category that pertains to your business, a description and some keywords. Once you’ve entered this information, you are taken to the results of your search and can get more information about what each ezine offers, the size of its mailing list, the frequency of the mailings, etc.

Best Ezines has thousands of ezines to display along with reviews and complete information about each ezine including the target audience, frequency of the newsletter, tags and how many times the ezine has been viewed.

Ezine Directory offers an impressive list of ezines within a fair number of topics but does not provide you with the details on each. In any case, it is always better to contact the publisher of an ezine directly to verify statistics, price, etc. of the ezine.

Jogena’s eZine Directory offers both a listing of ezines and a listing of e-books, which is a nice twist. This site is very well-done and offers a great deal of information on both topics, in a way that is clear and easy to understand.

The Directory of Ezines is actually a paid service but well-worth the investment necessary. Not only does this site offer you an extremely detailed profile of all the different ezines, the owner, Charlie Page, actually also offers you one on one consulting on how to use his service as well as other ezines.

Hopefully these Ezine directories will hold some of the information you’re looking for!

Choosing the Best Ezine Advertising Service

Posted by henrischauffler on July 29, 2016

Ezine advertising is one of the many forms of online advertising. An ezine is an online magazine and there are several ways that you can place ads that will be read by the ezines subscribers and visitors to the site. How successful your ads will be depends on the ezines you choose, the products and/or services that you market, the advertisement itself and last, but definitely not least, the ezine advertising service that you choose to work with. It’s important that you do a little research before just jumping into any ezine. Here are some tips that you can follow.

First of all, come up with a list (as long as possible) with all of the ezines that are related to your niche. Make sure you note how big each subscriber list is, how often each newsletter is sent out and the prices charged for ads. After you’ve compiled your list, cross out (lightly) the ezines that are charging more than you can afford.

You should not take these off of your list because you may be able to afford them later on down the line. Check out the reputation of the ezines that are still left on your list. If you find that some of them come up in scam reviews, or get a lot of negative testimonials, cross them out for good. When you have your skimmed down list, you’ll want to subscribe to each of the ezine advertising services that you’ve chosen.

Once you start getting their communication, you can compare them and understand which ones are worth advertising with and which ones you can forget, at least for now. To decide whether an ezine is a good pick, check to make sure its web page is not on a free platform like Blogger or WordPress. Make sure that they clearly state what they offer in terms of advertising.

As far as the emails you will be getting from each ezine, first make sure that you must opt-in two times in order to receive the newsletter. This ensures that the subscriber base is responsive. Also, check to see that the publisher informs you of the types of email addresses that they can accept. Many email providers block spam.

If the ezine won’t allow you to use some of these, this is a good thing. It means that emails will be delivered to recipients rather than to the junk box. If you are receiving one or more email per day from the ezine, you don’t want to advertise with them. That’s too much competition. And you only want to go with the ones that have “real” subject lines provided by the advertiser and not by the publisher. You want to be able to create your own subject line for your ads. Check out the content of the newsletters you are receiving. If it is valuable content and not just ads, then it’s worth going for.

You may have more than one ezine advertising service that has passed your “test”. At this point, just go with the least expensive one.

External Hard Usb – Don’t Learn The Hard Way

Posted by henrischauffler on July 28, 2016

If you want to learn more about external hard usb drives, I’ll explain as much as possible in this article. I’m not a total techie but I get the basic concept’s and can help explain them to you too. Your computer, whether it be a laptop or a desktop will come with a drive. This is the hardware that basically holds all the information for your computer. It will hold the operating systems and all the other data you load on to your computer.

You may already know that every now and then your computer starts to run slower for no apparent reason. You’ve done all the spy ware and virus sweeps but still your computer seems to be running at about the speed of the pony express. It could be that you have just too much stuff on your machine. You might need to get rid of some of the information you’ve got.

If you’re saying “but I don’t want to lose all the information” than you’ll be pleased to know that there is another option. You can invest, it’s not a big investment, in an external hard drive. This is a stand alone device where you can quickly and easily transfer information from your computer to this external device for storage. You can move the data back and forth very quickly, anytime you want to. So your information isn’t lost, it’s readily available.

Think of an external hard drive kind of like a storage unit, you know those places you can rent to store all the stuff you can’t live without but don’t have room for in your home. It’s a similar concept. You can get to it anytime you want, but it isn’t cluttering up your home.

USB stands for Universal Serial Bus and they come in a 1.0 or a 2.0 interface (though they have recently added a new 3.0 version on the market, it’s quite new though and it may be overkill for most people).

Some of the main benefits of these drives is that they are small so they can easily be transported. Even though they are small they can hold an enormous amount of information. You will really need to load a lot of music and movies onto your drive to fill it up.

They are also very easy to use. All you need to do is to connect the external drive, via USB, to your computer and click on the appropriate spots to transfer data from one to the other.

They work well with all of today’s operating systems so you don’t have to worry that they won’t work with your computer. And for all of us who worry about the planet, these external drives don’t use very much electricity. So they’re as easy on the planet as they are on the wallet.

There are several options you can choose when you go shopping for an external hard usb drive. You can easily find just what you’re looking for and it won’t cost you very much either.

External Hard Drive Price – Buying the Right One

Posted by henrischauffler on July 27, 2016

When shopping for an external hard drive price is just one consideration. There is nothing to be gained by buying the cheapest drive you can find only to realize in a month or two that the unit is too slow, or doesn’t have enough disk space for your needs. Make sure when you’re out shopping for your drive you take all the factors into consideration so that whatever money you do spend, is well spent.

The price of an external hard drive will vary significantly from one unit to another. The major elements that will determine the price of the unit are:

1. The speed of the drive. Most people who only need a backup for their home computer will get by just fine with a 7200 rpm hard drive. You can go up as high as 15,000 rpm, but for the vast majority of people that would be overkill and there is no point in spending your money on it.

2. You will want to make sure that whatever drive you get has a fan to keep the unit cool. Many people overlook this aspect, probably because out of sight means out of mind. Your desktop or laptop has a fan to cool it, but since it’s inside the unit and you don’t see it, you may not think of it. Overheating is one of the biggest dangers computers face, make sure your external drive is well cooled or it simply won’t last long.

3. How will you transfer data from your laptop or desktop to your external drive? In most cases it will be with a USB cable. Please note that for most home users a USB 2 is sufficient. If you have to download a ton of high definition movies you may want to get a USB3 connection since it will be much faster (it’s also going to be more expensive and may not work with an older model computer, make sure this is something you really need, most people don’t).

4. The brand of the hard drive will have an impact on the price as well. Saving money is one thing, but you don’t want to purchase a drive that isn’t going to perform… for a long time. If you’re unsure of what brand to get looking at the feedback on online sites can help you get a better idea. You can also go to forums that cater to people who are interested in computer hardware and ask for recommendations.

Depending on which features and brands you choose the price of your hard drive can be anywhere from around $60 all the way up to several thousand dollars (though these are more for a big business than household use).

With so many options out there, I hope this brief article has given you some information so you have a better idea of what to look for when you go shopping for your external hard drive. And remember that there are a lot of features to take into consideration when trying to find the best external hard drive price.

Expired Domains – Buy and Resell Ideas

Posted by henrischauffler on July 26, 2016

Many people may not realize that when they ‘buy’ a domain name they are actually only renting it. You can renew the domain and keep it indefinitely but if you don’t renew it becomes one of millions of expired domains. Once a domain has expired, it can be bought by someone else. This can provide a great opportunity for the savvy internet marketer.

To make sure you get the most out of your ‘new’ expired domains, follow these simple steps:

1. First find some expired, or soon to be expired, domain names that you like. You can go to many sites, either domain auction sites or registrar sites that will sell off their expired domains, and see what domain names are available.

Make note of any of the domain names you are interested in. Find out when the auction will end (or start), find out if there is any type of opening bid. Many sites will contact you by email when someone else has bid on the domain name you are bidding on.

Make sure that you set your budget before you even start on this process. You don’t want to get caught up in the moment and over spend.

2. Make sure that you are familiar with all the rules of the auction site before you start bidding. It’s even a good idea to watch a few auctions before you start actively bidding on domain names, this way you can become familiar with the way the site handles the auctions.

Remember, all sites will be different so don’t assume that just because you’ve done it before on another site that you know how it will all work on this site.

3. Before you start bidding on a domain name, carefully research the name. Check to find out how much traffic the site gets. What page rank in Google it has as well as how many searches are done each month for the site name.

Remember, you are buying a domain name and not a website. It’s the name that matters so make sure that you know as much about the name as possible.

Buying old domain names can be a great investment, but only if you know what you are doing. If you spend too much for a name that you ‘think’ will be great only to find out that the name has a bad reputation because of the site that was on it previously, you won’t make money you will lose money. For that reason, you have to do your due diligence and try to find out how much traffic you can expect from your ‘new’ domain.

If you take a little time to educate yourself on just what you need to look for when buying expired domains, and you don’t get caught up in the frenzy of the auction, you can make a lot of money this way. Whether you want to pick up an old domain name for a song and resell it or if you want to build a business around an old domain name, either way, money can be made if you do it right.

Expert Suggestions For Facebook Marketing That Really Works

Posted by henrischauffler on July 25, 2016

Is Facebook marketing a mystery to you? Instead of guessing at what you need to do, slow down and take the time to learn the basics. This article is a good starting point for learning how to create a successful marketing campaign on Facebook that will attract lots of customers.

Don’t be afraid to promote yourself. You often here that it’s bad to hard sell your products on social media, and that is true. But that doesn’t mean that you shouldn’t celebrate milestones and other big moments. People love feeling like a brand is personal, and milestones add to that feel. It’s a human touch that really makes a difference.

Don’t post just to post on Facebook. That’s a sure-fire way to lose fans. If you are posting randomly with very little substance too many times every day, then many people will look at your brand as simply spamming their Facebook feed. Yes, you want to post as often as possible, but make sure the posts are quality.

Consider using Facebook advertising. By paying for Facebook ads, you can reach a larger audience by targeting specific demographics. This can get your Facebook page a lot of attention, and that’s important. Try it out for a while and then cancel it if it does not seem to be working.

You want to show people that you are a real person, so make sure that you link your Facebook business page to your profile. In the section where you are allowed to add administrator’s information, place a link to your personal page. You don’t have to accept anyone you don’t feel comfortable adding, but it will let people know you are real.

Encourage subscribers to interact with each other, for instance by sharing questions or starting some games on Facebook. Think of some fun games you could play with your subscribers, such as trivia questions, word association games or riddles. Make subscribers comfortable about sharing content with you and each other by moderating negative comments.

When you post something, one of your intentions should be to elicit responses from your community. Therefore, think about each post and figure out how to phrase things so that people will want to comment on what you have to say. Explicitly asking for opinions is one of the best ways to do this.

Every once in a while, hold a giveaway on Facebook! Nothing will boost your marketing efforts faster than freebies nor spread your company’s message further. Give short notice to the promotion, creating a rapid-fire response that will spread through social media pages at the speed of light. You’ll find yourself with a lot more prospective customers when it’s all over!

When you get advice about “the best” of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal “bests”.

Facebook marketing should no longer be a mysterious art. You should now know what to do to get started. Of course, it’s important to always keep learning! However, the tips you just read should carry you through the beginning stages of your marketing campaign so that you can see some success.

Expert Ideas In Internet Marketing You Can Use Now!

Posted by henrischauffler on July 24, 2016

The internet has opened up a whole new world of ways to being your business to customers. Potential customers can do business with you, without ever having to meet you or even step into your business. This article can help you to jump into the world of internet marketing and claim those customers.

Anticipate holidays in your internet marketing plan. Plan to do something special for each holiday, especially the winter holidays when people are more likely to spend money. Think of tie-ins that align your product or service with an upcoming holiday and even consider changing the site a bit or adding holiday graphics. People will appreciate that you’re creating dynamic and current content.

One of the most important things to know in internet marketing is that your advertisements play a big role in how successful you can be. The number of customers you get is directly related to the number of visitors you get on a daily basis. One way of achieving good advertising is by offering discounts to your customers by linking your website from their website.

Starting an online community is a good idea because it gives users the chance to connect with other people that may have similar thought processes. They can talk amongst themselves and actually convince one another to purchase other items from you that they had not been considering buying before.

Participating in discussions in forums and comments is good internet marketing strategy, but make sure you are really participating. A bold-faced advertisement or pitch for your website will only garner negative attention. If other readers notice such comments and remember them, it will not be with fondness. Protect your online reputation by always contributing meaningfully to discussions.

Internet marketing should be used to promote yourself if you are a writer. If you in the process of or wanting to write a book, having a blog is essential today. A blog will gain you exposure as an author and fans who will want to buy your eventual book.

Get viral. Create a video that is funny, interesting or unusual and feature your name and product in it. The video will go viral and you will get a lot of hits from its popularity. Make sure to make a video you will be proud of, and to circulate it among your social media contacts.

The first goal of every good internet marketing plan, is to convert website viewers into paying customers. Once a visitor has made this jump and bought something from you, a brief thank-you communication (most commonly an email) is a good way to demonstrate your appreciation. This should be a message completely free of up-sell advertising ,and also separate from order confirmation messages.

Keep your content new and up to date. It is important to keep fresh content available on your website. Keeping your website’s content new and interesting attracts visitors. It also attracts search engine spiders to your website more often. This heightens your chances of appearing more prominently in search results.

One good internet marketing practice is to offer rewards to repeat customers. Repeat customers already demonstrate admirable loyalty, and an online business that rewards such loyalty can only strengthen it. Even the smallest reward has a beneficial effect. Surprise bonuses and clearly-advertised rewards both have their advantages. Combining both strategies can offer the best results.

As promoted in the first paragraph, internet marketing has opened a whole new world for people to do business. You don’t even have to have a real store anymore. Your business can thrive in the cyber world, without having a store that people can walk into. By recognizing the potential of internet marketing, you can build the business you have always dreamed of.

Expert Advice On How To Get The Facebook Marketing Results You Need

Posted by henrischauffler on July 23, 2016

What sort of marketing are you interested in? When it comes to Facebook, you can really take a variety of avenues to reach out to customers and potential leads. You are only held back by your imagination and education, and this article should help you out with the latter, at least.

Never purchase a Facebook page from someone else. Many people do this so they can have a lot of likes from the beginning, but this is never a good idea. Once people start to realize they are a part of something unfamiliar, they will probably unlike the page and give their friends a warning.

Using humor in your posts is great as long as you don’t overdo it, and the content relates to your business or product. Creating funny posts can actually get them shared across Facebook, ensuring plenty of eyeballs are engaged and your marketing campaign finds the success you want it to.

Step one when it comes to creating a Facebook marketing campaign is to write down your goals. What exactly do you want to come out of all of your hard work? Do you want to increase profits? Do you want to retain loyal customers? Do you want to create relationships?

If you do not have any relevant content to post on your Facebook page, think about posting questions that will led to discussions. This is a great way to keep users engaged when you have nothing new to share. Your page will stay active and will not seem stagnant at all.

Keep track of how your page is doing. Monitor your Facebook page’s traffic. What sort of posts and content seem to get the most attention from your customers? Take note of what really seems to interest people and what doesn’t. Keep track of this information so that you can better plan for the future.

Ask your existing customers for input on your main Facebook marketing pages. Few things speak directly to prospective customers like reading true accounts of how your product or service has helped others. Offer a discount or free shipping when someone takes the time to post a positive message about your company, to show your appreciation and encourage more great advertising!

Try sending updates. Facebook Page Administrators can send messages to every person that “Likes” their page. When you have something valuable on your Facebook business page that your fans should know about, you can send them an update so that they’re aware of it. Be prudent with how often you do this by only sending updates to fans when it’s really important.

You need to build community to create great Facebook marketing opportunities. Just building a Facebook page isn’t enough. There’s a lot of work involved with getting your fans active with your brand. The more fans that you have that are engaged at this level, the more powerful your future marketing will be.

Now that you understand the how, what, why, when and where, or at least how to figure them out for yourself, you just need to supply the imagination to create an outstanding Facebook marketing campaign. Take the time necessary to do the job right the first time. When you do, your campaign should really take off.

Experience Huge Success Online With Affiliate Marketing

Posted by henrischauffler on July 22, 2016

If you really want to see your business grow, you can do it online with affiliate marketing. The best way to sell something to a large number of people, especially if you don’t have the resources to launch a giant multi-media advertising campaign, is to do it online. Not only can it help you reach a large market, it is a very cost effective means of marketing. You can do all of the marketing yourself online but the best thing that many business owners have found to see huge growth in sales is going online with affiliate marketing.

What going online with affiliate marketing does is enable you to use the talents of many experienced online marketers to market things for you. What they will do find ways to point people to your website. They know where to find the people who are most likely to buy what you are offering. Many will have websites that are focused on you niche that will either promote products like or related to yours or that are exclusively there to promote your site.

They will write or hire people to write articles that will tell people about the virtue of what you are doing and not only help build your credibility but point people in your direction. They will sometimes create short promotional videos and post them to YouTube. They will make do quite a few things that are all aimed at drawing attention to your website. They will create a marketing campaign for you and will only get paid if sales are made or if people go to your site. This largely depends on the type of agreement you have with them.

Some online with affiliate marketing campaigns will be straight commission, some will be paid per click to your website, some will be paid if the point someone who signs up on a mailing list or otherwise shows that they are genuinely interested and area a solid lead. Commission rates will vary. Some physical products that are sold on Amazon or other retailers will pay around 8-10% commission.

There are down-loadable products that have little overhead that have commission payouts of anywhere from 40-60%. This may seem like a lot but the theory is the larger number of affiliates you have marketing for you, the more sales you will get. The more money they stand to make on each sale, the more incentive they have to push your product or service and the more people you will have wanting to.

How do you find people to become affiliate marketers for you? An easy way is through places like Amazon. They have hugely popular and successful affiliate programs and are great at matching up businesses with marketers. There are also affiliate program directories that are easy to add online with affiliate marketing programs on and that are used to recruit affiliate marketers.

Going online with affiliate marketing programs to help promote your business is easy and incredibly beneficial to you as a business owner.