Basic Blogging Guide – A Way To Get Started Blogging

Posted by henrischauffler on January 31, 2016

When blogs first came out, they were typically used by people for updating their family and friends about various aspects of the blogger’s lives. While some people still use blogs for that purpose, a lot of people have found a way to make good money through blogs. They have found a way to make the search engines work for them and cash in from their visitors. However, it is next to impossible to make money with a blog unless you have a good blogging guide to help you along the way.

Okay, so what does it mean when I say bloggers “make search engines work for them”? That’s a fair question; allow me to explain. Search engines are in the business of making money. And the way they make the most money is by providing results that relevant to to the people using them. After all, if they didn’t return useful results, then people would simply go to a competing search engine to conduct their searches. The other thing they thrive on is fresh content because that’s what people are generally interested in. Blogs provide the best of both worlds: they are focused on a single topic, so there is built-in relevancy; they are updated frequently, so freshness is there as well.

A good blogging guide will show you how to make the most of both of these factors, plus another which we will get to shortly. When you are able to provide fresh and relevant content, your blog will start climbing higher in the search results. This is a good thing as most people will try searching with different words instead of digging too deep into the search results. If you can get on the first three pages of results, you have a chance to generate some decent organic traffic. The first page of results is even better, and the first one or two positions on page one are ideal.

So, now you know how important traffic is, and the general concept of how to get it. Now on to the other thing a good blogging guide will show you…how to make money with your blog. In other words, how to turn the traffic you get into a source of income. There are a few different ways you can make money with a blog, but it all comes back to treating blogging like a business.

One of the most important things you can do is buy your own domain name and hosting. While you can use free platforms like Blogger and WordPress, you still need to host them on your own site and pay for a domain name (such as Not only will it look more professional and give you more credibility, it will also give you more control over your content. See, if you use a free service, and host your blog with them using the free domain, they can delete your blog without warning. I don’t say that to scare you, but rather to stress the importance of hosting it yourself.

How To Do A Backlink Check on Yahoo

Posted by henrischauffler on January 30, 2016

Building backlinks (incoming links) to your website is one of the most important activities that you can do when it comes to improving your SEO (search engine optimization) and search engine rank. So, if you’ve been diligently working on a link building, you’re also probably curious to figure out how many of your links have been detected by the various search engines. This article will explain one simple method of how you can do a backlink check using Yahoo.

For those of you who are new to link building and the concept, here is a very brief description of what it is and why you want to do it. Basically, the search engines rank every website that is on the internet. There are many things that go into the result of your website’s final score, but webmasters do know one fact for sure. Something that will really bring up your website in rank is having many quality backlinks (links coming from another site to your site). Search engines use this criteria to judge just how good your site is. If you have other sites linking to you, then it must mean that you have valuable information that should be ranked highly. And if your site is ranked high, it means that you will come up first in the search engines when someone does a search for whatever term that is relevant to your website/business. And this translates to you getting more traffic, more sales and more income.

So, you go through the many methods of acquiring backlinks (submitting to directories, requesting links, submitting to article directories, etc.). This is usually time-consuming and frustrating work but it does pay off if you are consistent and you keep track of your progress. That’s where the backlink check comes in.

To check your backlinks on Yahoo, just type in “” into the Yahoo search engine. Then click “web search”. You will see the results further down where it shows you your “Inlinks”. Just click on this tab and you will see the details about the links that are coming to you. If you want to filter the results even further to make sure you are viewing only the links from other websites (and not within your own), then just click on the drop-down menu that says “from all pages” and change it to “except from this domain”. Now you will see all of the links that are coming to you. You can play around with the other drop-down options as well.

So that’s how you can do a very general backlink check on Yahoo. To get more detail on the links, just click on each item and check the keywords that are being linked to – this can also give you more information about what keywords are working well and more popular and how to go about your future link building efforts.

A Plethora Of Ideas For Video Marketing Excellence

Posted by henrischauffler on January 29, 2016

Video marketing has proven to be an incredibly effective way to improve business and dramatically increase sales and profits. In order for you to be able to take full advantage of video marketing, you must educate yourself properly on the best video marketing strategies. This article is loaded with great video marketing tips, so read on to learn more.

Encourage your viewers to comment on your video and share it with friends. The more buzz your video generates, even if it is slanted negatively, can be very advantageous. Sharing the video helps spread your message to other people with no effort on your part, and people are more likely to view something sent from a friend.

Video is a great medium for conveying ideas. This works in business by showing customers what makes your business special. A short video describing your products or highlighting your experience will go a long way to making that sale. Remember to be clear and make any ideas your convey simple to understand so that your video marketing campaign will be a total success.

When making videos for marketing purposes, it is a good idea for you to talk to your audience honestly. If people get the idea that the only thing on your mind is making a profit, that will make them more likely to do business elsewhere. While there is nothing wrong with wanting to turn a profit, you must always think of your customers first.

To make video marketing easy try a video blog. In this type video you will be able to share what you are thinking about or working on every day. For example, if your business sells cooking supplies, you could make a video of a recipe, a how-to video on using one of your products or cooking tips.

Some of the most effective ways to gain an audience for your videos will be by using ads in social media or qr codes to direct people to yours videos. People who see these advertisements will already have the means (and likely the time) to watch the video. If they like it, they can instantly share the link with a friend, giving your business’s video yet one more exposure!

What makes your video different? How can you stand out from the crowd? You can’t just create the same videos everyone else is making. How can you repeat the success of “Gagnam Style”? Sit down and think about it and brainstorm some new and original ideas never seen before online.

Put your video on video sharing sites. Of course, you are going to put your video on your site. However, that’s just the first place you should post. Next, you should post on sites such as Youtube and Vimeo. That way, you are going to be more likely to go viral and reach more people.

As was previously stated in the opening paragraph of this article, video marketing is a highly effective way to improve your business. By properly implementing video marketing you are sure to see an increase in profits. Apply everything that you’ve learned from this article and start making big money today!

A How-To Guide For Mobile Marketing

Posted by henrischauffler on January 28, 2016

Consumers seem to be flocking to mobile devices so that they can have access to a number of options throughout their day. When your business utilizes mobile marketing, you are effectively turning the consumers mobile device into an all access pass into their world. Capturing the consumer at times they would otherwise not be available is the beauty of mobile marketing.

Mobile marketing is all about catering to that particular niche, so you really have to play it up by formatting everything you put out to work well in the mobile world. So if you ever do make any videos, make sure they’re preemptively formatted for mobile devices to ensure the best quality.

Your natural inclination may be to send out unsolicited messages with your new mobile marketing campaign, but spamming people is never the way to go in any campaign. It is a huge turn-off and can possibly leave a permanent stain on your reputation and cause you to lose regular customers.

When you are sending a text, it is important to get right to the point. Tell your customer why you are messaging, what kind of deal you are offering, how it will help them out, and also how to take advantage of the deal. This will leave your customers a lot happier because you are not just wasting their time.

You are going to want to take the time to develop a solid plan before you start your mobile marketing campaign. You are not going to gain anything from the campaign if you do not take the time that is needed, to properly develop a marketing plan through mobile means.

Split-test your landing pages to see which one performs better. This is a great tactic to use in your mobile marketing campaign because it allows you to quickly put the better material out there. By creating two unique landing pages and then using HubSpot tools, you can perform an A/B Split Test and find out which page to go with.

One of the most interesting aspects of the new smartphones is the inclusion of GPS functions. Incorporate location into your mobile marketing by providing the option for users to quickly locate the nearest authorized retailer or site for your products and services, then offer a discount or promotional code for users who visit that location.

Personalize your mobile-marketing messages. In some cases businesses will fail to personalize the messages, which creates a message that can seem a bit like spam. If you simply use the subscribers name in the message, you will find a better response that is going to yield much better results.

Make sure to conduct a usability test before rolling out your mobile marketing campaign to your consumers. Ask friends, family, employees or all of the above to receive your messages, respond and ask for their honest opinion of the experience. This way you will make sure everything works to provide the best experience for your customers.

With mobile marketing, there is no escape from the influence of a savvy company with a desirable product. Understanding and utilizing this service now, will allow you to grow with the advertising options mobile marketing provides. Using some of the tips in this article will enable you to embrace the mobile marketing process more fluidly.

Avoid These Common SEO Mistakes

Posted by henrischauffler on January 27, 2016

Running a successful SEO campaign can be a daunting task, or at least it can seem that way. The problem is that you can’t see immediate results for your efforts. On top of that, if you are making several changes at once, you may not know which methods are working and which ones are less effective. However, if you are able to avoid some of the more common mistakes, you will increase your odds of success.

1. Don’t spam. It’s easy to automate your backlink building and to add generic comments to blogs and other sites that allow the free sharing of links. However, the higher quality your links, the higher you will rank in the search engines.

2. Target the right keywords. you can think of keywords as coming in two major varieties: the ones that do a good job of describing your site, and those that people are actually searching for. While making lists of keywords for an SEO campaign, our natural inclination is to use the former. However, because you are trying to rank higher for a reason (to get people to see your site) you need to target the phrases people are searching for. You can use various keyword tools to get an estimate of search counts. Getting this simple step wrong can jeopardize an otherwise great campaign.

3. Maintain. No matter what any so-called expert or sales page may tell you, there is no such thing as “set and forget” SEO. Search engine optimization is an ongoing process. And, don’t forget, as you climb higher in the rankings, the more of a target you become for those aiming for the top spot.

4. Do not use JavaScript menus. Search engine crawlers are not able to read JavaScript, so you will be losing any potential benefits of cross linking pages. If you must use JavaScript menus, make a site map to get the full benefit back.

5. Remember related keywords. Using your main keywords isn’t enough. You also need to use words that are related to your targeted keywords. Why? Because search engines understand why people use their services. They are looking for relevance. By using related keywords you help the search engine know what your site is about.

6. Forget Flash. The problem with a Flash-only website is that there is nothing for the search engines to see. If you would still like to use Flash, be sure to include an HTML version of your site so the crawlers can get the necessary data from your site.

7. Images are not enough. Some people like to use graphic text for their headlines, or in other places. This may be aesthetically pleasing, but it’s as good as being blank to the search engines. One way around this is to use ALT-text (think of it as an unseen label for text that crawlers can see) that contains the same words as your headline. Bonus tip: use keyword rich ALT-text for all of the images on your website.

Being aware of these few things will help to keep you from being unintentionally penalized for your SEO efforts by the search engines.

How to Create Effective Autoresponder Messages

Posted by henrischauffler on January 26, 2016

So, you’ve set yourself up with the autoresponder of your choice, you’ve created some compelling content to slap your opt-in form on, and now you’re getting leads. Now what? Once you start building your list, you also need to start building relationships with the people on your list. And the best way to do that is through effective autoresponder messages. This article will show you what (and what not) to do when creating your email series.

Autoresponder messages remedy the fact that people rarely buy a product or service upon first viewing it. Once they’ve been exposed to it a few times (7 seems to be the average number), they are more likely to take a closer look and make a purchase. These messages allow you to remind your target audience (your customers) that your product/service is still available and ready to benefit them in some way once it’s in their possession.

Here are a few steps to creating effective messages.

1) The All-Important Subject Line: If you think that your customers read all of your emails, you’re wrong. They are getting up to hundreds of emails each and every day. They will read the emails that benefit them in some way. . . and the others will go by the wayside. How do the distinguish the important emails from garbage? The subject line of course. Make sure that your subject line is compelling but not hypey. Ask a question to promote curiosity or tease with a secret that then forces them to open the email to see the rest. The to writing an effective subject line is to offer your readers what they want to hear (or read about). Do not use too many exclamation points or hype text. Also, do not overuse the firstname option of an auto-responder. The firstname option works if you are being conversational such as in this phrase “Hey Firstname, did you see the latest discounts at . . .? But the Firstname shouldn’t be used in sentence like this “Great Discounts at ABC Warehouse, Firstname!”

2) The Message: Ok, so you’ve passed the subject line test and your reader has opened your email. You now have a few seconds to keep him or her interested so get right to the point of explaining how you can help them. Again, try to keep your email conversational. . .”Hi, Firstname, I’ve been using this fantastic tool that grow my business and I wanted to share it with you.” Good “tricks” to use are to show how many other people are using the product and to compare the products price (low) to the product’s value (high). Other trigger words are easy, fast, free, risk-free, limited time offer.

3) The Close and Links. Make sure that you include a “call to action” in your email. You want to tell the reader what they need to do next. “Click on the link below now to order this product before we raise the price”.

Put these tips to use in your autoresponder messages to get your target market’s attention.

At A Social Media Marketing Loss? Try These Tips To Jumpstart Your Brand

Posted by henrischauffler on January 25, 2016

At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.

Near the top of your blog, add a Facebook “like” box. People will find it easier to like your page and give you more of a fan base. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. This makes it simple for people and helps expose your presence more.

To help you attract more visitors, you should promote your site through niche social media sites. What’s great about niche social media sites is that they can send you a lot of targeted traffic. Even if the niche site is small, it can still send you quality visitors who are more likely to purchase something from your site because they already have an interest in your product.

To create social media marketing materials that get noticed, learn how to write attention grabbing headlines. It does not matter how good your products or pieces are unless the headline is good enough to draw in a reader. Facebook fans are skimming over many posts within their feed. How do yours stand out worthy of a closer look?

Provide a way for people to sign up for email alerts when you post new blog posts. Whether you’re just putting up a post rehashing a previous topic or writing about a new product, giving followers a way to stay connected works, even if this type of social media marketing is more recognized as older way to utilize Internet marketing.

Patience is necessary when creating a network through social media. It is extremely unlikely that you will have thousands of followers on your first days. It has happened in rare occurrences, but it is unlikely that you will receive viral following in just one night. Provide good content, frequently update your page and interact with your visitors and in good time you will gain a substantial following.

When dealing with social media marketing, make sure you are remaining active. You need to be seen if you want anyone to follow your profile. If you don’t have any activity, then your social media campaign is not going to succeed. Being active can spark the interest of your followers and help you be more successful.

You will be more successful if you can come up with new and interesting content. People will share something they believe is worth their time or provokes a pleasant reaction. Look at successful campaigns and identify the type of content that people will want to share with their friends on social networks.

Social media is an immediate way to disseminate information globally. It can be used to effectively market and brand your unique product or service, and provide you with exposure to millions of potential customers. In the preceding paragraphs, a number of fundamentals about social media marketing were covered.

Attracting Traffic with Banner Ads

Posted by henrischauffler on January 24, 2016

Advertising on the internet is constantly evolving. There seems to be so many methods to gain the website traffic that is becomes a challenge or confusing to know exactly how to advertise your website.

One of highest forms of advertising is the banner ads. You see them everywhere. They are on the search engines. They are on personal websites. They are on blogsites. You cannot go to any site without seeing a banner ad. For this reason they have become one of the widest methods to entice the internet traffic. They are very beneficial and low cost when approached properly.

Banners ads are based on brand recognition. They are specifically designed for certain products and services. The text within the ads describes in a limited area the detailed information to attract the users to click on the ad then to be driven to the website. It makes locating the products and services quite simple.

The banners are targeted at certain traffic. This helps to reduce the users that are not truly interested or going to purchase from the website. The targeted traffic is the true cause of using banner ads. Targeted traffic means higher sales and higher profits.

There is not a fixed banner advertisement campaign as the methods are so wide in variety. You can use Google AdWords and Overture to gain further insight on the forms of campaigns to use that are more effective. Google and Overture have tools to enhance your site and advertising campaign.

The sites help to locate the right terms and phrases to include in your advertising campaign. With the right words and terms you will get the traffic you are seeking. Without them, you are wasting time and effort.

Here are some tips to increase your efforts:

1. Choose an attention grabbing content for your banner. With the limited amount of text space you need to have superior content on the ad.

2. Add pictures on the ad to give the users a visual of the product. Seeing is believing in the eyes of the consumer.

3. Avoid using banners larger than 5K. The bigger banner is not going to gain more traffic and seems to clutter the sites they are posted on.

4. Avoid using too many different colors and fonts. You want to appear professional, not like a kid with a new box of crayons testing out every color.

5. Use the “call to action” advertising method of “click here for more exciting information.” Take charge and direct the users to click on your ad.

6. Keep your ad content readable. Make it motivational but not too cluttered with information. You only want to peak their interest to click the ads.

7. Test the links of banner to verify it drives the traffic to your site.

Your Step By Step System To A Good Internet Marketing Strategy

Posted by henrischauffler on January 23, 2016

If you develop a system for all that you do in your online business, you will have a good Internet marketing strategy. Many marketers go about their online business in an erratic manner,they throw up a website, skip vital steps, do things backwards and miss out on money.A step by step method is a good marketing strategy and many marketers neglect to do this.

What should be your first step of launching into a new market? For this example we will use market evaluation. You may go to a book store and look through magazines to see what is selling and or popular. You would write this step down, as part of a good Internet marketing strategy. Next you would visit your favorite keyword research tool and perform the appropriate keyword research for the market that you are about to enter then this step should be written down. As you create your next website, you would then write down each step that you take as you create your site. If you are following another person’s steps, be sure to include their steps but add your own.

When you have completed your website or product, you should evaluate the steps that you took. Were there things that should have been done in a different order? Did you skip any steps? Were there steps in which your efforts were duplicated? As you look over your plan, a good Internet marketing strategy would be to write a step by step guide so that your success could be duplicated in the future. The next time you follow your guide, you may see inconsistencies. You should make a note of them.

Refine your system, once you have completed your second site or product. Soon you will have your own step by step action plan to create a website or product. Once all of your steps are outlined, you will see how much more quickly you can get things done.There will come a time where you will no longer have to look at your guide because you will be able to do the steps from memory.

Even better, if you devise a successful plan you may be able to sell your plan to your fellow Internet marketers. Since most Internet marketers do not have a good Internet marketing strategy in place, if you can provide that information to them;it will fetch top dollar.

Numerous marketers have become successful and earn a second income from selling information. If you think you can simply “wing it” on every site then Internet marketing may just be a hobby to you. All businesses have a system. A good Internet marketing strategy is to write down your system.

Associate Affiliates

Posted by henrischauffler on January 22, 2016

Being an associate affiliate can be extremely profitable, but it’s not as easy as all the gurus make it sound. After all, you have to generate targeted traffic and make it convert in order to get paid. That means convincing people, most of them with short attention spans, to take sign up for offers or make purchases through your link.

This works out well for both parties because the producer doesn’t pay you money until you give them some leads or customers. Associate affiliates use this relationship to make money without having to worry about customer service or product delivery. It sort of lowers the risk for both involved parties.

For beginners, this is a great way to start earning money. You’ll also learn the ropes of internet marketing and this is vital to your long term success. Of course, your site might have its own goal, but starting off with promoting a product that is already converting and optimized you’re making things a lot easier for yourself. Doing so requires a combination of factors almost all of which are under your control, which is a good thing.

Many companies will allow you to sign up for their affiliate program even if you don’t have a website of your own. On the other hand, some companies require you to have a website that’s closely related to their niche and you’ll need to submit traffic stats to them in order to become an associate affiliate for them. After all, if you have the same topics on your sites, there’s a greater likelihood of crossover from readers. If you had a soccer website, you probably wouldn’t have crossover readers for a site on wheelchairs.

Another factor to know about is keywords. Keywords are the words that people put into search engines to look for a specific topic or subject. Just about anything can be a keyword phrase, but some keywords are more profitable than others. These are usually keywords which have moderate to high searches on a regular basis and a low number of competing pages. Optimize your sites for the most profitable keywords and you’ll stand a greater chance of not only making sales, but securing a hands-off income stream.

Of course, being an associate affiliate isn’t the be all and end all. Unless you’re simply there to make money, you probably opened a website because it’s something you’re interested in. If you’re not enjoying it anymore and you’re not just in it for money, feel free to move on to more interesting prospects.

You have to be in a place that’s good for you – otherwise, you wouldn’t be able to stand the grit and the everyday pressure that a website demands. If you’re still interested, there’s a lot of money to be made being an associate affiliate and if you go about the process correctly you can turn your efforts into residual, long term rewards.