Benefits Of Top Social Networking Sites

Posted by henrischauffler on July 31, 2015

When you hear the term “Social networking”, there are some websites that may immediately come to mind. Although there are hundreds of social media, social bookmarking and social networking websites out there, the top social networking sites dominate a much larger part of the internet than all the others combined. Here is a brief look at some of the top social networking sites and what they offer to their users.

MySpace – MySpace, available at is the first website that comes to mind when the term “social networking” is brought up. MySpace is one of the original social networking websites, and it has an enormous base of users, making it one of the top social networking sites. MySpace connects users who share interest in music, books, television shows, videos, pictures and profiles. Users can maintain a list of friends, a gallery of images, a personal profile, and comments and other forms of communication in order to network, and keep in touch with people all over the world.

Although MySpace is looked upon as a networking site for young people, more than one internet business has come from this heavily trafficked web site. It’s one of those places where it’s imperative to stay within the terms of service of the site. However, with a little thinking out of the box, you can take advantage of the marketing opportunities presented by MySpace.

How about another one of the top social networking sites; Twitter – Another popular social networking medium that is conjured when social networking is mentioned, Twitter ( brings about a completely unique form of networking called micro-blogging. Micro-blogging involves creating updates in micro-format. Subscribers to your Twitter feed can keep up with your micro blogging updates throughout the day much in the same way that they would with an RSS feed or a standard blog, only the micro format makes writing in a Twitter account much easier than other forms of blogging and social networking. Twitter even allows for mobile updating, so you can update your followers on your status from anywhere, no matter where you are.

You will find that Twitter can be an internet marketer’s dream. Yes! Like MySpace and the other networking social sites it takes a little thinking to take advantage of every marketing opportunity presented there. The really great thing about it is these people that follow you and you follow are very targeted potential customers for you.

In addition to Twitter and MySpace as the top social networking sites it’s impossible not to think of the following three to use for your internet marketing:

Facebook – Facebook (, like MySpace, is a large scale social networking site that is known for providing many different avenues for communication and community facilitation. Facebook offers a lot of unique applications and games that make networking even more enjoyable among friends, business associates, colleagues and family members, making Facebook one of the top social networking sites online to date.

Livejournal – Livejournal, found at, is a blogging platform social networking site, which means that the community and communication facilitated is all based around blogging. Each user has a blog account, and users can join communities and leave comments in other blogs or journals in order to network with users from all over the world.

Flickr – Flickr, which you will find at, is a unique form of social networking because it revolves around photo sharing. Users create accounts and fill them with their favorite photos, and other users can leave comments. Flickr photos can be commented on, tagged, edited and shared, facilitating communication and networking purely through photography.

Digg – Digg, found at, is another unique form of social networking that revolves around sharing media and news with other users in the community. Digg focuses on allowing users to unveil news and other media, allowing other members to comment and rate the media based on popularity. The more users “Digg” a certain piece of media or news, the more popular it will become within the community!

These top social networking sites are not the only ones on the Internet. But if you’re looking for a way to market yourself and your products they make a great tool and the price is just right; 0

Proven First Step In Ebook Internet Marketing

Posted by henrischauffler on July 29, 2015

When it comes to creating an ebook internet marketing strategy, identifying your target market is the first and probably most important step to success. No ebook will interest all people online, so vague and general marketing that isn’t aimed at any specific group will turn out to be mostly a waste of time and money. Even if the subject of your ebook is very general and you didn’t spend time doing careful evaluations before you wrote it, you’ll want to narrow down your market possibilities to get the most from your ebook internet marketing strategy.

Most people who write an ebook have a market in mind when they do so. If you didn’t, don’t worry, you can find your market now. Think about who will benefit from your ebook. Will stay at home moms get the most out of the household management information, or is your ebook filled with info about how to train a parrot, or make money online? Picture the person who will best want and need the information you’re providing. Then aim your ebook internet marketing strategy at that group of people.

If you, like most ebook authors, already had your audience in mind as you wrote, then it’s just a matter of skipping that step and moving right to targeting your market. What kind of an internet search do you suppose your target market makes on a regular basis. If your key reader will be someone who wants to know how to make extra money online, then they probably search on phrases like “make money online” and “how do I make money online?” These are keywords and keyword phrases that will be an important part of your ebook internet marketing strategy.

Once you determine what your target market wants, whether it’s to do with internet riches or how to build a solar panel, and you come up with a few key phrases they’re likely to put into search engines, the next step is finding a list of keywords. You can brainstorm and come up with some more valid ones, no doubt. But to really hone your ebook internet marketing strategy, use a keyword tool online.

There are some good free ones out there associated with pay-per-click programs where you can put in a keyword and find several more. Plug in the best keywords you’ve come up with, and look at the results. Not only will you be given a huge list of keywords that people have searched on recently, you’ll see which are the most popular, and how many other websites cater to that keyword.

Pick several of these keyword phrases. Use some that are hugely popular, no matter how many other websites aim at those keywords. But be sure to choose some keywords that don’t have many website results and aim at those, too. Now, optimize your website for those keywords by providing content, one page per keyword is a good start, that people will find when they search on those phrases. This ebook internet marketing strategy is a great first promotional step.

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What is Social Networking

Posted by henrischauffler on

Social networking involves the grouping of individuals into niche groups for communication online. Social networking may involve grouping communities together, or likeminded individuals, individuals from a certain region, or people with a shared interest. The internet is virtually filled with millions of individuals that are actively looking to meet other users of the internet and to develop business relationships and friendships with these people.

When it comes to online social networking, there are numerous different websites to choose from that can be broken into a few different categories. There are large scale general social networking websites like Myspace and Facebook, there are smaller scale general social networking websites like Orkut and Adult Friend Finder, and there are niche social networking websites, like Library Thing and Ravelry, which cater to specific interests or needs rather than meeting a general need.

What is social networking?

Social networking websites are designed to function like a giant online community of people from all over the world on the internet. Social networking is all about socializing with users who have shared interests or characteristics in common. The best way to find these individuals through social networking is to create a profile that is honest and talks about who you are and what you enjoy in life. When other users on the social networking site see your profile, they will contact you if they have something in common with you, and you can begin to socialize.

The friends that you can make and socialize with on social networking sites are only one of the numerous benefits that you can enjoy on such websites. Another one of the excellent benefits that you can take advantage of is diversity, because they allow you to meet people from all over the world. Right now, people are accessing social networking sites from all over the globe, meaning that as a citizen of the United States, you can strike up friendships and even business partnerships with people from countries all over the globe, like Japan, Denmark, Italy and Australia.

What is social networking?

Many online communities and social network sites facilitate friendships based on common characteristics and interests, such as same religion, same political views, same business interest or same hobbies. Not only will you be allowed to make more friends, but you can use social networking as a means to learn more about new cultures, new languages, new hobbies, new market places and so much more using these unique communities.

Social networking is an excellent way to meet new people for a variety of purposes. Whether you are looking to make new friends, to learn more about a hobby or a culture, or to build business relationships and reach out to new clients, there is a lot that social networking has to offer. Take advantage of this community facilitation by joining a social networking website today and seeing what it has to offer you as you create a profile and begin to meet likeminded people from all over the world.

What is social networking? Simply put; It is one of the fastest growing marketing and social tools available to the whole world.

What Is the Definition of Marketing

Posted by henrischauffler on July 28, 2015

If you asked many people for the definition of marketing, you’d get many wrong answers. At the very least, some would be right or be on the right track, but still give an answer that’s incomplete. Many people would answer that marketing was advertising or promotion when actually that’s only part of the answer. Marketing is everything you do to get your product or service noticed by the customer, and that include advertising and promotion.

If you learn the definition of marketing from a textbook, it’s even more involved and detailed. Marketing is broken down into what’s known as the 4 P’s. These make up the “marketing mix” as it was defined by Harvard business professor in the 1960s. Product, price, placement and promotion. Product simply means the product you’re offering an all that it entails like its warrantee, guarantees, etc. Pricing is simply the act of choosing an appropriate price for the product. This can include things besides money, like time and energy.

Placement is the distribution of the product-how it gets into the customers’ hands. Point-of-sale, retail, online, which area the product is sold in, the demographic and exact selling environment all make up this part of the definition of marketing. And finally, the last P, promotion include advertising, publicity, selling philosophies and branding rounds out what marketing is and what a good marketing strategy must take into consideration.

This 4 P model works best when applied to consumer goods of fairly low to moderate cost. High-end items require adjustments to the definition of marketing to make them successful. And the terminology used when it comes to marketing a service is different and a bit more complicated, warranting 3 more Ps on top of the original 4.

People become one of the crucial factors in the definition of marketing a service. Each person a customer comes into contact is even more important than usual when service marketing. This P can also refer to the customers. Process refers to the process of providing the service. Physical evidence is a part of the definition of marketing services that no one would consider purchasing a service without. This makes up all of the testimonials and case studies that demonstrate how other people liked or were helped by the product. Since a service is something that can’t be seen or felt until it’s delivered, this evidence that others benefited from the same thing is very important.

Web marketing has its own set of 4 Ps, as well. Personalization is an important part of marketing online because it allows customers to create their own products. Participation in a company’s website and activities attracts customers. Predictive modeling is a term that refers to the mathematical formula for sales models that most of us never need know about it. And peer-to-peer is an important and relatively new term. Social networking and social bookmarking are two prime examples of this. Peer-to-peer or word of mouth is a crucial part of the definition of marketing successfully online.

True Profitable Marketing Social Networking Script

Posted by henrischauffler on July 27, 2015

Something that we have learned from the recent surge in appearance of social networking sites is that there is still room for plenty of new and interesting social networking websites to appear, and just about anyone can put together a solid social networking website with the right social networking script. Everybody is visiting public networking websites, and there is still plenty of room for more because there is an endless supply of niches, ideas, concepts and methods of sharing and communicating that can be culminated in these social networking sites.

The first step to building a communal networking site, regardless of what type of social networking site you want to build, is to find a good social networking script. A networking script is essentially all of the code that is necessary to put together a basic public or private networking site, but you still have to populate it with content and customize it to your own liking once the basic code has been installed.

There are some free options for social networking scripts out there, and there are also a number of commercial solutions as well. Some of the free options that are available to you for social networking scripts include Dolphin and PHPizabi. Commercial social networking scripts options on the other hand need to be paid for, either purchased outright or paid for via an annual subscription fee.

If you are paying for the social networking script that you intend to use, then you need to take the time to choose a good one. You do not want to pay for a social networking script that isn’t going to do the job for you. Most websites selling social networking scripts will detail the features and benefits to you, but you should also do your own research and find unbiased reviews from other users before you buy into one program. The more you know about each social networking script, the more easy you will find it to choose the right community network script for the website that you are building.

Once you have a social networking script installed, the next step is to populate your website. A social networking script is like a skeleton for your social networking website, but you need to fill in the other details to get the site working. The more you work to customize your social networking script, the easier it will become for you to bring people to your website.

Customize your social networking script with images, text, links, information, videos and photos and people will eventually come to see what you are up to. As more and more members join and begin to use your social networking site, its popularity will increase which will drive even more new users to your site. As social networking sites grow, they increase in traffic exponentially. But it all begins with a good social networking script, so choose wisely.

Huge Benefits of Business To Business Marketing

Posted by henrischauffler on July 26, 2015

Business to business marketing has advantages over marketing to consumers that make marketing even easier. Business to business companies market their products and services to businesses rather than consumers in general. Some of the most successful businesses exclusively supply to other businesses. This is one of the most lucrative business models possible today, and it has proven to be especially profitable when the business is conducted online. If you’re considering going into business providing products or services, then you’ll want to look into operating a business to business company.

With online business to business operation and marketing, many of the expenses of running a traditional business are gone or greatly reduced. This positively affects all the other aspects of running the company. Less expense means less time spent managing the money going out, and more money for important things like business to business marketing and promotion. No company will succeed without an advertising and promotion budget. And as many large, worldwide corporations have shown, the more money spent advertising, the more people become familiar with the brand. That breaks down into more customers and more profit.

A company that does its business chiefly online won’t need the storefront that a traditional business does. And company that relies on business to business marketing wouldn’t benefit from a traditional storefront anyway. Since traditional customers won’t be coming in and out browsing goods or asking about services, the need for a traditional shop area is eliminated. This drops overhead costs dramatically. There’s no huge warehouse or building to pay heating, cooling and lighting bills on, and no need for insurance to protect customers.

There’s also no need to pay a staff to man such a store, which eliminates many of the expenses associated with being an employer. An online company that chiefly exists through business to business marketing may still have employees and some expense, but the lack of a storefront will greatly reduce the costs associated with managing employees.

Now, money that would have been spent on necessities like payroll and utilities can be better spent business to business marketing and increasing the customer base. The expense of promotion is also lessened with this business model because it’s so much easier to identify a target market. There’s not as much need to figure out exactly which consumer to market to as there would be with most consumer products.

With business to business marketing, what it is that you’re offering to business automatically identifies your target markets for you. If you’re selling general business products like paper or office supplies, then your market is large and wide open, and you’d do best finding a particular angle to market your products to each specific industry. But if you choose a product or service that’s very specialized, your marketing research is simplified a great deal.

The internet is great for b2b marketing because of its word-of-mouth properties. While many of your customers will find you thanks to your business to business marketing and promotion, many more will because of social networking.

The Newbie’s Success Guide to Sell Stuff on eBay

Posted by henrischauffler on July 25, 2015

I just cleaned out my attic and garage and found that I had a whole pile of stuff I needed to get rid of. I hated the idea of dumping this stuff out by the curb for the garbage collector to pick up, especially since some of these things still had plenty of useful life in them. I had an old mantle clock, some really nice picture frames, some empty suitcases, and a collection of movies I hadn’t watched in ages. So rather than junk everything, I decided it was time to sell stuff on eBay.

I’d never really used an online auction site before but I figured it couldn’t be too difficult to sell stuff on eBay, so I went over to the site and looked around a bit. No doubt there were plenty of people selling lots of similar items through the auction site, so I knew that I should be able to do so as well. I checked the various categories that eBay has for their listings, and I found that there are a vast number of sections where items can be posted for sale.

After poking around a while I decided that I was ready to get started. Just like many other sites on the Internet, an auction site like eBay is going to require you to set up an account and create a profile before you begin to take advantage of their service. So I decided I would create an account, and it only took me a few minutes to get my information entered and verified, and within no time at all I was ready to sell stuff on eBay.

Next, I had to create some listings for the items I wanted to sell. In order to make that a bit easier on myself, I did a search using eBay’s simple search field and found people selling the same sorts of things I had to offer. After all, if I planned to sell stuff on eBay for the first time, I might as well take advantage of other people’s experience and expertise, right? Within a half an hour I had found several auction listings that were similar to my own items, and I used these listings as a guide for creating mine. To me, that’s a smart way to sell stuff on eBay: find out what works and duplicate it.

In the end, I found that it was pretty darned easy to sell stuff on eBay, and now that I’ve got the hang of it, I’ll probably do it a lot more often. In a matter of a little over a week I sold all but one of those items from the attic and the garage, and I stand to pocket over $100 from things I would have otherwise put out by the curb for the trash collector. To my mind, that’s a big win.


Profit With A Social Networking Blog

Posted by henrischauffler on July 24, 2015

There are a variety of different social networking sites out there, each offering something unique in terms of meeting new people, facilitating new friendships, creating contact with potential customers and so on. One of the more unique and more useful ways of developing a presence through social networking is to create a social networking blog. There are two ways to accomplish this:

– The first is to join a general social networking site that offers a social networking blog, and include a blog as part of your personal profile,

– The second is to join a blogging-based social networking site where the entire purpose of the site is to maintain a social networking blog, meeting people through your writing.

Blogging is a very important way to reach out to people when it comes to social networking, because a blog can be just as personal as a personal profile on one of these sites. When you write in a blog, you are allowing content to come from your heart, and this is an advantageous way to let people get to know you, facilitating communication and the building of relationships, friendships, business relationships and so much more.

Social networking blogs are springing up all over the internet. There are a lot of different options for blog based social networking, with websites like Windows Live Writer, Vox, Six Apart, Livejournal, Deadjournal, Blogger and WordPress springing up. Large scale social networking sites like Myspace also offer blogging options, making blogging for social networking even easier and more advantageous. By creating a social networking blog, you are reaching out to users within the community in new and more personalized ways, which is what social networking is really all about.

The primary focus of social networking is to create something personal that lets other people on the internet know exactly what you are all about. When your profile is viewed or your blog is read, other users within the community will get a good feel for who you are, what you bring to the community and what you are looking to accomplish on the site. If you have a social networking blog for your business, or for your individual person, people will know what you are trying to achieve and will respond accordingly.

Keeping a social networking blog, then, is an excellent way to appeal to new potential friends, customers, business partners and even relationships. As long as you are open, honest and personal about what you want and why you are on the site, you will surely attract like minded people over time.

Profiles on social networking websites are relatively static. Once you put them together, they do not change much unless your interests drastically change. If you create a social networking blog to accompany your profile, however, new information will show up consistently, and people who view your profile will have more to go on when they try to get to know you.

In other words, if you want to get the most out of social networking, you absolutely need to keep a social networking blog.

Amazing Technology and Your Online Marketing Strategy

Posted by henrischauffler on July 23, 2015

If your online marketing strategy isn’t working, then you might need to introduce some technology to your website. If you current marketing promotions are going well, then you might be able to improve them even more with some added technology. Fancy bells and whistles on a website just for fun aren’t the type of technology that will help you increase sales and grow your business. But technology designed to do some very specific things can make quite a difference.

If you sell products, there are some website enhancements you’ll want to consider in your online marketing strategy. Of course, you must have clear pictures of your products, with more than one picture per product, ideally. You’ll want the customer to be able to click the picture and enlarge it to see the product even more clearly. There’s no real technology involved with that. But to give the customer the closest experience possible to actually being able to pick up and examine the product, look into the software that allows you to show 3D images on your website. The customer can click on the image or on a slider bar and drag to turn the image completely around so they can get a better feel for the object. This online marketing strategy is becoming more popular as companies realize how effective it is.

You could also look into the software that allows a customer to hold the mouse pointer over an image and zoom into it. This usually also allows the customer to move the mouse and see various parts of the object incredibly up close. Remember in your online marketing strategy that everything you do to bring the customer closer to the item they want to purchase will increase the likelihood of a sale. You’ll also want to ensure that your shopping cart and checkout system is as absolutely simple and easy as you can make it. Any slight hangup, delay or problem is just one more reason for the customer not to buy from you.

If you don’t sell products but services or information instead, don’t discount the addition of pictures to your website. Screen shots are particularly helpful when selling software, for instance. While adding pictures doesn’t require much technology, you’ll want to give your website more appeal by adding sound and video. When you’re selling a service, for instance, a video of someone explaining the service in a friendly, casual tone can go a long way toward giving a customer a positive impression. Even audio clips the customer can listen to that break down concepts into simple steps can be an important part of your online marketing strategy.

Video that shows screenshots and still shots as well as a person speaking or demonstrating something can be particularly effective. Get the software necessary to make these recording. Don’t forget how annoying it can be to have something suddenly start playing, though, so give the customer the option. Then add them to your website as part of your technology online marketing strategy.

How to Sell Online Two Surefire Methods

Posted by henrischauffler on July 22, 2015

If you want to know how to sell online and turn a few hours of work into a steady income, you’ve got to take a closer look at some of the many possible ways to generate revenue through online sales. Just as one single style of shoe isn’t right for every foot, not every method for selling products or services online are a great fit for every person. Your chances of success in selling on the Internet increase if you choose a sales niche that is right for you. With that said, let’s consider a couple of surefire methods to help you learn how to sell online:

Online Auctions
Of course you’re probably already familiar with eBay, and there are other online auction sites as well. One of the biggest hurdles to effectively selling on the Web is getting traffic (visitors) to your Web site. If you choose to market your goods through an online auction site like eBay, you’ll be able to get started without worrying about generating visits, because the auction Web sites have done the hard work for you. They’ll be delivering the visitors, you only need to find the right product and the right price.

Before you learn how to sell online via the auction sites, you also need to determine how you intend to develop your inventory of goods, so consider this: in many cases, people who became adept at selling their products through the online auction sites started out simply hoping to empty out their cluttered garage and turn a few items they’d otherwise throw away into quick cash. Later they found that they could purchase products wholesale and resell them or perhaps they could frequent garage sales and lawn sales in their neighborhoods to find goods suitable for auction.

Your Own Web Store
If the online auction route doesn’t seem like a good fit, you might want to consider setting up your own Web-based store as a possibility for how to sell online. Your own store might be a good option if you have many of the same item to market. In a case like this, you’ll have much more control over how your goods are presented than if you’d chosen to go with an online auction site, but of course there will be significantly more work for you. In many cases you’ll need to set up a shopping cart, a method of payment, and organize the site based on the products you want to sell. While that’s more labor on your part, you will also be able to avoid the listing fees and other costs involved with using another company’s site to market your products.

But don’t forget, when you set up your own Web store you’ll also be responsible for bringing in the visitors, and that can be a very labor-intensive or costly undertaking.

When you decide you want to know how to sell online, you’ll find that online auctions and your own Web store are just two of many ways to generate revenue on the Internet. The key, no matter which option you choose, is to go ahead and get started. Learn how to sell online and start making extra money right now, then grow your online business into a full time income.