Outsourcing Your Business

Posted by henrischauffler on June 30, 2015

An online business consists of many essential components: website design, product creation, payment processing, salesletter, affiliate programs and so on. How about coupling that with sales and advert tracking?

When a lot of Internet marketers start out with their small home based businesses, they have totally no idea that their businesses could grow into “something that huge”. One-man eBay stores grow into full-fledged online shops run by a team of dedicated salespersons, logistics and customer support personnel. At the end, you can never manage every little aspect of your business when it grows to a certain extent, and that is when outsourcing comes in handy.

However, care must be taken to choose the right people to outsource your tasks and equal detail must be paid attention to to provide the best working environment for greatest productivity. The tasks you should outsource to people are those mundane and repetitive jobs like answering emails, keeping track of stocks and sales figures and so on. This ensures that while you hand some of your responsibilities to other people, they have the least chances of screwing up because the jobs they are handed are easy and straightforward. In contrast, never let others make decisions that will greatly affect your business if you do not want to risk losing your business overnight.

While you have to hire people on wages for some jobs such as book keeping, some jobs can also be accomplished by outsourcing to freelancers. For examples, you can get ghostwriters to write good content for your website and you can get freelance designers to spice up your merchant site. You do not need to hire these people on a regular wage because once their job is done, they do not have much follow up work to do for your business. A good resource for freelancers would be http://www.elance.com and http://www.rentacoder.com, where freelancers and buyers have transactions on a per job basis.

When your business reaches a certain extent, you will start to find it hard to keep track of everything and this means time to outsource. Think of it this way: you may lose a little money to hire other people to do some of your daily tasks, but you earn more money from the increased productivity.

How to Start an Internet Business without Capital

Posted by henrischauffler on June 29, 2015

I often meet new Internet marketers on various forums and they aspire to earn the big bucks like some of the well-known personas out there, such as Yanik Silver and Bryan Kumar. However, most of these new marketers have only the slightest ideas on where to start, and a lot of them are not willing or able to invest a startup capital in their online business. However, it is almost impossible to start an Internet business without spending some money on basic infrastructure such as web hosting, domain names and so on. Hence, here is a rough guide on how to build an Internet business starting with $0.

The first and most important thing to do is to list out all your skills. What skills do you have? You may have picked up these skills through daily life (for example languages), through your job (hands-on knowledge on a specific niche) or from your hobbies (for example fishing). It is most vital to list down skills or knowledge that you have and might be in demand elsewhere. For example, you love fly-fishing and you do it every day after work. You may build your Internet business upon this: writing an instructional guide on fly-fishing, teaching people how to do it, etc. Best of all, you do not need to spend money to acquire this knowledge: you already have it.

So, the very first option, if you have no money to start off your online business, is to earn some capital using your already existing skills or knowledge. You can give tuition to students on your dominant subject in college, you can teach stuff about your hobby to people who are interested, you can write guides on knowledge or skills you picked up through experience and cannot be found in theoretical books.

Okay, let’s say if you just can’t think of any skills or knowledge that people might be interested in. Then, it’s most important that you locate a workable business model and focus on that alone. You can obtain almost everything you need through bartering, web hosting, domain name or credit card processing, to name a few in exchange for your product (if you own one) or services like copywriting, ghostwriting and website designs. There is always some mundane job that people don’t want to do, and you can do that for those people in exchange for things you need. You just need to ask for it!

Getting the Word Out

Posted by henrischauffler on June 28, 2015

You have created your own product that has been proven to have great demand, you have a salesletter that has a sky-high conversion rate, but all that would be futile and you will earn nothing if you don’t have a single soul passing by your website since you will have no one to sell to! You might be a total beginner and therefore do not have a massive mailing list to sell to, and your website is on the 103th page of search engine results pages. We can change all that with a few tried-and-tested traffic generation techniques.

First and foremost, let me make it clear to you that search engine optimization is not the only way to gain massive amounts of traffic! You see, search engine result pages are in a sense just web pages – similar to regular websites around the web. It is only so lucrative to have your website listed on the top of search engine results because many people use the search engine to search for information and arrive on the search engine results page. Hence, loads of people see your site’s link and you attract loads of traffic.

The effect would have been exactly the same if your website is mentioned in a website with very high traffic. For example, imagine what would happen if your website was mentioned on the front page of Yahoo’s website! Your website will receive so much visitors your bandwidth might go over the limit. So, the trick is to get other high-traffic websites in your niche to link to your website. To do this, you must give them very strong reasons to link to you – maybe it’s this very thought-provoking article you’ve posted on your site, maybe it’s the ingenious solution to this lifelong problem everyone has had for all their lives. In short, give people amazing reasons or value to earn a link from them.

Alternatively, you may link to a certain high-traffic website that’s related to yours and ask for a link back. This technique is called reciprocal linking and is a very common technique for gaining links. However, before you even ask for the link, check your own website and ask yourself if you would be proud to recommend such a site to your readers, and whether it will provide useful information to your readers. In short, make sure your website has its own value and not just an empty shell devised to attract traffic!

Creating A Sellable Product

Posted by henrischauffler on June 27, 2015

Many marketers have created or acquired products that they thought would sell well and, in their enthusiasm, set up everything from sales letters to websites to getting traffic. However, a lot of these marketers have forgotten the single most important factor that will affect their product sales – the “sellability” of the product.

When you begin creating products or buying rights to a certain product to sell, the most important factor you must take into account is the demand of the product. Do people want your product? It is simply stupid to waste a month’s time preparing a product, setting up the website and required sales techniques only to find that people do not even flick an eyebrow at your product!

Your final goal is to deliver the product to your customer and collect his or her money. In order to do this, you must make sure your customer wants to buy your product in the first place. How do you find out if they want your product? Simple. Just ask! Ask in forums related to your niche. Hold a survey or public poll. The Internet is a flat playing field, and you have the power to reach just about anyone in the world who has an Internet connection.

Let’s say you have this brilliant idea on creating a step-by-step instruction on how to cook Malaysian food. First, you must find out if anyone is interested (or even heard of) Malaysian food. To do this, go to a food-related forum and ask tactfully if anyone would be interested in learning Malaysian cuisine. Do not ask blatantly whether anyone would like to buy an ebook with instructions on how to cook Malaysian food, or you might be in danger of being accused of spamming.

On the other hand, you can give out a few samples of your Malaysian recipes to test the waters – see how the forum members react to them. If they show enthusiasm for learning more, then you definitely have a market in this. If they show no interest, then it is time to look for a new idea to market. You save time in the long run because you don’t have to find out the low demand for your product the hard way.

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive ebook on cooking Malaysian food because there is interest in the information you possess. Where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally!

Building a Customer Base

Posted by henrischauffler on June 26, 2015

Let me ask you a question: do you think it is easier to sell your product or services to a complete stranger or to a person you have had contact before; whether it’s an email conversation, forum participation or even an existing customer relationship (i.e. He has bought something from you). Without doubt, it would be harder to sell to a total stranger who does not know whether or not you are an honest seller, and whether or not they should trust your words and believe that your product or services will truly benefit them.

This is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them. This will ensure that you have a recurring and consistent source of income. When you release a product or make an endorsement, you have a group of people always ready to hear what you have to say.

There are several sources that you can tap into to start building a customer base. For example, you can participate in an online discussion forum and give advice and help for free. It won’t be long before people start to recognise your name and stop and listen everytime you have something to say. You will become a valuable friend and teacher, and gain the trust of these people. Would you buy something your close friend recommends?

Another way to build a customer base is to build a mailing list. There are a gazillion methods to collect subscribers, but when it’s boiled down to the very essence, it’s all about proving your value to the crowd and offering an incentive to make people become part of your mailing list. A typical example would be a website choke-full of freely available, helpful and quality articles on a certain subject plus a “special report” that can be downloaded for free provided you give your email address. The rich content provides value, and the “special report” is the extra incentive.

Yet another source for your customer base, which is often forgotten, is your existing customers. If you bought this product from this particular person and he answered patiently to your every question, would you buy from him again in the future? Definitely. When a customer has given you his money, that’s not the end of the affair because by keeping in touch with him and developing a flourishing relationship with him, you will have a lifetime source of income.

Imagine if 100, 1000 or even 10000 customers are waiting to grab your newest products even before they are released! Hence, it’s vital to build a customer base because it simply saves a lot of time and effort.

Benefits of Joint Ventures

Posted by henrischauffler on June 25, 2015

Let’s imagine a situation where we have two Internet marketers who know each other. One has a great product that will sell very well but he has no mailing list, no affiliates, nothing. The other is a great marketer with tens of thousands of subscribers in his mailing list, but the problem is he has nothing to sell to them. The very obvious solution here is to give the product to the great marketer with lots of contacts, and split the profits between them. This, my friend, is the very essence of Joint Ventures.

As more and more people start their own home based businesses online, the market is going to get more and more saturated and the competition will grow fiercer by the minute. The fastest, most effective and easiest way to build your own online business empire is through joint ventures. That is, join forces with other marketers to sell your product.

When you joint venture with another marketer, you can ask him (or her) to send an endorsement of your product to his existing mailing list, so you do not need to worry about collecting subscribers from scratch. You already have an easily accessible target market. The trick is to find the right marketer whose subscribers will be interested in your product. Once you achieve that, you won’t even have to worry about generating traffic to your salesletter or finding affiliates to promote your product. All of that is already done for you.

When you joint venture with a solid player in the field, your perceived value and reputation will instantly increase because if this well-known person in the field is willing to work with you as a team, you must have some substance! Hence, when you manage to hook up a joint venture with someone who’s a “regular player” in your niche market, your status will instantly change from “total newbie” to “guru status” overnight!

Last but definitely not least, you will get a chance to build a lasting relationship with a big figure in your niche market, and that alone will worth more than the profits you pull in over that single Joint Venture. When you have a dominant figure in the market as your friend, you will gain a lot of privileges and perks that no newbie like you could ever get their hands on – for example new insights into interesting product ideas and marketing strategies. You can’t even buy that for hard cash!

So, start looking up a potential Joint Venture partner and try your best to convince him or her to strike up a deal with you!

3 Easy Ways To Generate Website Traffic

Posted by henrischauffler on June 24, 2015

There are literally hundreds of ways that you can generate website traffic. They all work, but what you need to keep in mind is that they may not work immediately, so start with one, master it, and then move on to the next. As you do this, you will find the ones that you like better, or the ones that work better for your business and website, or both.

Here are just three popular ways to generate website traffic.

1. YouTube. YouTube.com is one of the most visited sites in the world (with over 73 million visits per day) and its visitor numbers continue to climb. If you want to be where the people, and your potential leads or customers, are, sign up for an account on YouTube, post a video, and put your link in the description of the video. YouTube also allows you to put your website on the video itself, but it is not a do-follow link so it is just there for visual purposes. As with all of your marketing efforts, you need to do some keyword research before preparing your video. Pick a keyword that you want to use, use it in the title of your video, in the tags of your video, and in the description of your video. The video must be under ten minutes long but you can do a very effective video for under a minute, which is another great advantage to using YouTube to generate traffic to your site. It doesn’t take much time, and it’s absolutely free. If you further want to leverage your video, you can submit it to one of the video submission sites which then sends it out to other popular video sites.

2. PPC. Most people think of Google Adwords when they hear the term pay-per-click advertising. Google is the best place to start because it is inexpensive to register (only $5.00) and it currently gets the most traffic. Again, you need to pick your keywords carefully. If you have a low budget, start out with the most uncompetitive keywords, use them in the first lines of your ads and even choose for your ad to show only when someone searches exactly that keyword. This will get you fewer clicks, but they will be more targeted. Once you start gaining ground, you can start to target more competitive keywords as well. You can also try the other PPC platforms like Yahoo and Bing. They have less visitors but the bids are also less expensive.

3. WordPress. You can really use any blogging platform to get traffic to your website but WordPress is very good from an SEO point of view, meaning you can get some incredibly effective, and free, plug-ins that will help you raise the ranking of your website. Include the link to your website in your posts and when you comment on other blogs to generate website traffic.

3 Tips to Make Your Forum Marketing Work for You

Posted by henrischauffler on June 23, 2015

Forum marketing is a great way for you, the website owner, to promote your website, product or idea. This is an effective way to create long term relationships as well as a very profitable site. Forum sites are all about opinions an idea as well as promoting your business. Forum marketing enables you to reach a targeted group of people that will help you market your product.

There are some tips that you need to be aware of to have a successful forum marketing campaign for you. These tips are very helpful in teaching you the proper way to promote your product in the best way.

1. Visits
This is the most important step in building your reputation. You need to make frequent visits to the forums that you have chosen and become an active respondent and poster. You need to actively take part in the forum and be able to provide your own opinion about topics that may be discussed in the forum. Also you need to be able to answer the other members’ questions without wanting anything in return. All of these while you are visiting, the site will help you grow your reputation as an expert on the subject that you are trying to promote.

2. Hiring Services
You can also consider, although it is not recommended, hiring a team of qualified writers. These writers can do the posting in the forums for you in a well-written manner. Outsourcing your posts should be done with extreme caution though because it can disqualify you as an expert therefore you will lose valuable sales. Most internet marketers recommend that you skip this step and do all the posting that is required in person. This will allow you to keep your status as expert and therefore you will receive more visitors to your site.

3. Signature
After you have posted at least 50 times in your post, you should create a signature line. This signature line will contain the link to your business. This signature link can become a permanent link that you can use for all your posts. This will allow the other members of the forum to click on your signature and visit your site. Usually when they click on your signature line they sign up on your site and also sometimes will purchase the item you are trying to sell. Signature lines are a very important part of forum marketing.

Forums are considered the greatest way to gain traffic to your site without spending little or no money on advertising. In order to be successful, you need to follow these steps. Once you do this you will be raking in the visitors as well as the income in no time.

3 Link Popularity Myths

Posted by henrischauffler on June 22, 2015

Link popularity is the biggest trend for internet business owners today. It is also one of the most common forms that search engines now use to rank your site on the search engines. With all this popularity it is not hard to understand why there are so many myths and believes out there that surround link popularity. What has worked for others may not work for someone else. Here are a few common myths and beliefs that are surrounding link popularity today.

1. Free

It is true that link popularity is free to the internet web owner but do to the high popularity that link building has created these free sites are getting harder and harder to find. Creating a website is a way for you to create an income in order to create that income you need to do some advertising. Link building is one of the best forms for advertising on the internet so therefore you definitely want to consider spending the money. Joining free link building sites have recently begun to hurt the internet business world rather than help. Too many of the free sites are going to automatic software now that are generating duplicate pages for all members of their sites. These duplicate pages will be tossed out by search engines as spam. The paid sites are now the best way for you to go to avoid these duplicate page formats.

2. Search engines

While some link building sites guarantee that you can appear in the top ten on the search engines this is simply not true. There are a number of different ways that search engines rank your page and link popularity is just a small portion. Therefore this is just an advertising gimmick for the link building site to get your business. You need to do your own research on what you will need to do to get your site into the top ten.

3. In house SEO is cheaper

This is another common myth between small internet business owners. Instead you will have to spend several hours on your website optimization. When you have someone create your SEO optimization for you, it is actually cheaper as it frees up your time to work on other aspects of your website. You need to research the different companies and costs first though to get the best company for the cheapest cost.

These are just some of the common myths that appear in the internet business world today. In truth link popularity relies on how hard you work to get your site noticed. The more blogs you join, articles you submit, and forums you join the better results that you will see. When doing these, you need to be sure to include your webpage URL into the signature lines. Creating link popularity takes time, patients, and effort to do it effectively.

WordPress Theme – How to Choose a Word Press Theme that Will Make You Money Quickly

Posted by henrischauffler on June 21, 2015

There are many a WordPress theme. How to choose one that will enhance the quality of your links and the propensity of people to buy is a task you need to undertake if you want to make money online.

WordPress themes are available free online if you do a search. The trick is that you have to leave the link to the developer intact. If you don’t want to lose any link juice, you can have a wordpress theme developed just for you.

Here are some things to look for in a WordPress theme – how to choose the best one, in other words.

· Probably the most important thing is that the browser is compatible across browsers. When you build a site, look at it in Internet Explorer as well as Firefox. Check it out on PCs and Macs if you can. You don’t want anyone’s experience on your website to be diminished because the theme is not compatible with their browser.

· The next feature you want to look for is the ability to add widgets to your word press theme. One of the great features of the word press software is the availability of add on scripts called widgets. These are extremely easy to upload. But, if your theme can’t handle widgets easily, it’s not worth it, even if it has a nice look.

· You want your word press theme to load quickly. If people have to wait seconds to see your site, they will click the back button before you have the chance to make your case. If you are using a free theme, try loading someone else’s site that uses the theme before you take the trouble to put it on your own site. If the CSS is compressed, this can speed page load time.

· Is the theme SEO optimized? It doesn’t matter how good your content is if the search engines can’t find it. Some things to check for as far as SEO compatible themes include an emphasis on content rather than graphics, have HTML validation, and should display post extracts on archive and category pages.

· Make sure your word press theme has a search capability. This is a basic item, but there are still some themes that don’t have the compatibility for search.

· Is the theme already overused? If too many marketers are already using the theme, your web site might have a “me too” feel.

· If you plan to have ads on your site – either banner ads or Adsense – make sure that the theme supports them in its design.

· Finally, can you grow with the design? As your site develops, will you be able to keep the same look and feel? You don’t want to surprise existing viewers with a new theme without a strategic marketing reason for it.

Choose wisely when selecting a word press theme. How to make money off your site may depend on the theme you pick.