Posted by henrischauffler on June 30, 2014

Welcome to the Focus Institute Blog, where you will find many resources to help you grow your business and develop yourself as a       small business CEO. And feel free to comment on the posts – another strength of the way we work in CEO Focus is to learn from each   other.

Please feel free to be in touch with me at any time as well; I look forward to meeting you. Just fill out the contact form using the  “Contact” tab at the top – or just give us a call.

– Henri Schauffler
Certified CEO Focus Peer Group Facilitator

Solo Ezine Advertising Versus Safelist Solo Ads

Posted by henrischauffler on March 17, 2018

Solo ezine advertising refers to ads that are sent alone (with no other ads or content) to an online magazine’s (ezine’s) subscriber base. There are really two types of solo ads: those that are sent to the ezine subscriber base as described earlier or those that are sent out to safelist members.

Safelists are comprised of people who sign up in order to advertise their own products/services and, in turn, agree to read other advertisements that are sent by other members. With safelists, you agree to receive all of these promotional ads in your inbox and, when you click on these ads, you earn credits to be able to send your own ads.

An advantage to advertising in ezines is that you will be sending out your ad to people who have subscribed to the ezine in order to get information, resources and updates on that particulare subject. If your product is very well suited to a particular ezine niche, you can get tremendous results. With safelists, it’s different. People do not subscribe in order to learn about a particular topic. They subscribe in order to be able to advertise. A completely different mindset.

The average ezine readers subscribes to more than one ezine. However, they are not bombarded with hundreds of emails every day because of their subscription. If someone is subscribed to several safelists, they will get hundreds of emails per day in their inbox. Again, the only incentive to read these emails is to gain credits. They are not seeking information or news. So, here again, solo ezine advertising is probably preferable to solo safelist advertising.

Ezine solo ads can vary greatly in price from one publisher to the next. Of course, the price depends on the size of the ezine’s subscriber base, the perceived quality of content, the frequency and perhaps days and times that the newsletter is sent out, etc. In any case, solo ads are not free. With some safelists, members can actually send out “free” solo ads. This is a little bit tricky because they aren’t actually free. You still have to earn clicks in order to be able to send out these ads. So, whether you pay in time or in money (because you have upgraded to buy your clicks), you are paying.

In the end, some marketers swear by safelist solo advertising. It often has a lot to do with the products you offer. If you are offering a product that will generate traffic or an e-book that will help with safelists, for example, safelist members will be more apt to click on that because those are the reasons that they are using safelists in the first place. However, if your product is in a different industry (health, beauty, etc), you’ll generally be better off by doing solo ezine advertising instead. This also works the other way around. Advertising your health or beauty product in a safelist will most likely not get much response.

Solid Tips For Becoming A Better Email Marketer

Posted by henrischauffler on March 16, 2018

If you want to learn what it takes to become successful with a subject like email marketing, then the tips from this article are going to help you a lot. You want to read through this article with care and see what tips from it, you can use to help to market your site or sites.

Your email marketing efforts will give you the best results when you coordinate them with the rest of your marketing campaign. Do not work against yourself by unnecessarily duplicating your efforts in several different marketing channels. Make sure that your use of email, social media, and traditional venues are all designed to work well together.

Create an unsubscribe link that works immediately. If a customer unsubscribes from your list, that should be the last mailing they receive from you. In today’s computerized world, there’s no excuse for unscriptions not to be immediate. Customers who continue to receive mailings after they unsubscribe are likely to treat those emails as spam, and respond accordingly.

Use your readers to get content for your emails. When your readers ask you question, it makes great fodder for a future email. Answering reader questions in newsletters in this fashion also makes your customers feel more important, because you dedicate part of your newsletter just to them. You can use a traditional Q & A format, or simply state that a user asked you that question and give the answer.

If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.

Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site.

To get a better response with your email marketing efforts, you want to create emails that look professional. An email that is not professionally done will come across as spam. If your messages are viewed as spam, that is the quickest way to lose potential customers from your subscriber list.

Personalize the Campaign, your emails should address their recipient by name. Software can personalize each email so that it is addressed individually to the recipient. Emails are much more likely to be opened and read when you use the actual name of the recipient rather than “Dear Valued Customer.” So take the time to use your customer’s name, so they don’t just feel as though your letter is simply spam.

You should now start to feel more confident when it comes to seeing success with your site or sites. You want to be sure that you apply all the knowledge you gained today with confidence because when you do that you have fun and just become successful with ease as you progress.

Solid Advice When It Comes To Mobile Marketing

Posted by henrischauffler on March 15, 2018

One of the key points to mobile marketing is that the overall success of this type of marketing relies on each individual company that uses it and the ethics that are considered in its implementation. If this peaks your curiosity, then read the rest of the tips included here in this article.

Try to set a budget and stick to it if you want to market effectively. Shooting past your budget can quickly cause your campaign to fall apart, if only because you may start to change how you handle things due to a fear of money. Work meticulously to stay within your budget for mobile marketing success.

If you are deciding to go down a path of mobile marketing for your company, you must make sure that it will work for you. It will work for most businesses as long as you have something to pitch at your customers through the text or call, this way the person will have a reason to come in and buy from you.

Compared with online campaigns that include social networking sites, homepages, and email lists, many companies neglect to actively promote and develop their mobile marketing platforms. The mobile marketing aspect should be given equal emphasis and weight as other approaches. After all, users carry their phones within arm’s reach during practically all waking hours. Computers? Not so much.

Make sure your mobile marketing has a clear path to unsubscribing. There are legal ramifications to not having an apparent opt-out on every single piece of mobile and digital marketing, so develop your opt-out system at the same time that you are developing your subscription system. Each system handles this differently, but opt-outs can be done by clicking a hyperlink or by texting a word like ‘unsubscribe’ to a mobile short code.

Align your mobile marketing campaign with the holidays and big events. Use the holidays to make your marketing campaign sparkle. Use the sporting event to your advantage. Make a special code for everyone to text for a chance to win. Using these events will help to make your business a success.

Text based ads are more effective on mobile platforms than ads using graphics. Download speeds on mobile devices are often much slower than on computers, and downloading large amounts of data can also be costly. Using large graphics files will not only annoy your target audience, the ad might even take too long to download for them to be able to view it.

Remember that text messaging should really be used to retain customers. Customers that already purchase from you are usually more willing to receive direct messaging from you than new ones. Use this to your advantage by offering special deals to current customers. They will feel special from receiving the extra attention.

In conclusion, there is a lot more that goes into mobile marketing than just the concern of your own business. Along with all of the other tips provided, you learned that the success of this type of marketing, relies on everyone who uses it as a whole. Hopefully, this will help guide your use of mobile marketing.

Solid Advice To Integrate Mobile Marketing Into Your Business

Posted by henrischauffler on March 14, 2018

Mobile marketing is used by companies to advertise across mobile devices such as cell phones and portable media players. Methods of mobile marketing that companies use can be something simple like a visual ad or something a bit more complex such as a qr code. To decide which mobile marketing method is best for your company, use the following advice.

Be a leader in mobile marketing, not a follower. Mobile marketing is still the wild, wild west when it comes to innovation and creativity. There are a lot of options available on the market to consider, but don’t only go with what’s out there. Look at your audience and strategize on new ways to reach them via mobile. You may come up with a successful mobile messaging alternative at a fraction of the price of a paid service!

You should be focusing on all your stats as a mobile marketer and not just a few popular ones. Measure your entire success, meaning your repeat usage, bounce rate, unique visitors, and your more popular stats like downloads, opens, activations and registrations. You want a feel for it all here.

If you are using mobile marketing to inform customers of events and happenings, send them a reminder about the event. Make your reminders timely, a couple of hours before the event, not two or three days before it for best results. People have busy schedules and sending reminders too early does not work.

QR codes are the wave of the future when it comes to advertising. QR or quick response codes use an image that is scanned into a mobile device and hold a bit of information. Use QR codes to link mobile exclusive discount coupons or product information for your business.

Be careful that you don’t come across as a stalker to your customers when mobile marketing. You don’t want to make it seem as if you’re inquiring about their exact location, and if you do happen to know where they’re at, maybe you shouldn’t relay that info. The “I’m watching you” feeling is very unsettling.

When advertising to customers through mobile marketing, make yourself and your brand known immediately. Customers are less likely to buy products or services from those who don’t identify themselves right away. Doing so will make you seem more trustworthy, and make your products and services seem more appealing.

Keep the speed of your customers’ cell providers in mind when you are designing your mobile marketing campaign. If it takes too long for your content to load on their phone, they are likely to give up and back out of the message. Keep things simple to avoid having extreme loading times.

Building a strong name for yourself in mobile marketing requires work if you want to be a success. A mobile marketer is going to be seen as a businessperson, this means you need to work on your overall reputation to get on the good side of customers.

If you are going to send out text messages to your customers, do not send them out at hours that would be inconvenient for the clients. Stay away from sending anything out in the evening or early morning. Also, do not send anything on Sundays or holidays unless it is extremely important and relevant.

Make your text messages engaging and viral. Of all mobile marketing techniques SMS messaging is one of the easiest for a user to pass onto a friend. Consider how you can make your text messages buzzworthy, and be sure to add an easy short code subscription method for those readers who may have just received your text message from one of their friends.

As stated before, many companies use mobile marketing to advertise on mobile devices. Companies use simple mobile marketing methods like visual ads and complex mobile marketing methods as well, like qr codes. By using the advice from the article above, you can choose a mobile marketing method that will work for your company.

Solid Advice To Help Your Video Marketing Efforts

Posted by henrischauffler on March 13, 2018

Video marketing is a business strategy of which many people have failed to take full advantage. By spending a bit of time to gain a thorough understanding of the subject, it is possible to get truly impressive results. The advice and tips that follow are a great place to begin your studies and get your plan off the ground.

Who on your team is the most motivating? Who is the best speaker? This is the person to put on camera on behalf of your company. You don’t have to have the CEO or a sales person reading the sales pitch, instead focus on the person who will do the best job of selling your firm or products.

Use events such as expos and trade shows to interview experts. You can then post the interviews on your site as a resource for your viewers. Ask the types of questions that your audience would ask and try to keep the interview as interesting as you can to hold your viewer’s attention.

When you make content for video marketing, don’t worry too much about the production value. You won’t get a lot of views just because you spent a lot of money producing something. Large corporations often use videos produced by their employees, rather than hiring actors and directors.

Place a screen capture of your company’s website in your videos. This allows users to see the setup of your website. Another valuable use of screenshots would be in tutorial videos. Save your screenshot, and with the help of video editing software, you can implement them into your videos.

Depending on what you are selling, you might not even need to film a video. If you are hoping to get people to buy a computer software product or use an online website or service, screen capturing might be a better way to go. Just create a video of what you offer and what it does while you narrate why they want it.

If you are new to video marketing, don’t worry too much about the equipment you are using. You do not need a professional television or movie camera to do video marketing. A simple camera will work just fine, as long as it can deliver good quality digital videos. A webcam is never a good idea for video marketing.

Start off in the middle of the action. Don’t start by saying, “Hello, I’m so-and-so” or you’ll lose the viewer instantly. If you plan to run with the bulls, start the video while you’re running! If you make the viewer do a second take, they won’t move on to the next video.

Video tutorials are an excellent way to create new content and assist you customers. People will often search for sites with tutorial information about products or services. When they find great content, they will often share it after consuming it themselves. This is a great way to increase your visibility.

There is little room for debate regarding the massive potential video marketing can have for helping business endeavors grow. Education is key, though, if such strategies are to ultimately prove successful. Remember what you have read above as you work on launching your own video marketing plan, and be prepared for amazing results.

Solid Advice For Using Video In Social Media Marketing

Posted by henrischauffler on March 12, 2018

Do you already understand the power of social media marketing, but are still unsure how you can implement it into your business plan? Social media is always opening doors for new companies, but if you approach it incorrectly it won’t be as advantageous as you would like. You can follow this article’s advice and learn the proper way to create a standing company via quality media.

Use the questions and answer feature of LinkedIn. LinkedIn’s Q&A works like a large discussion forum: look up questions related to your products or industry and write useful answers to them. You could also post a link to one of your articles if you do not have time to write something.

While having various ads on social media sites, you should definitely have a few special deals for your business. This will give your potential buyers incentive to click on your ad. By having specials on your ads, and only on these ads, the customers feel slightly more obligated to go there and see what your business has to offer.

Invest in ad space on Facebook or other websites. These ads are targeted towards users who have used certain keywords related to your business in their status updates. You should get a lot of targeted visitors who will learn about your products even if they do not decide to ‘like’ your page.

Make sure you post new pictures regularly on Facebook or Twitter. Your friends and followers probably have a lot of content appear in their feeds, and they will be more likely to notice a picture rather than a text. You could very easily create different photo galleries for your products.

Conduct Facebook polls. Using the the “question” feature on Facebook, you can develop a poll to ask your followers a question. It can be about their thoughts on a new product, their opinion on how you’re doing with customer service or anything else to which you’d like an answer. This keeps them engaged. When your followers feel more involved, they identify more closely with your brand or product.

If you send out periodic newsletters, always provide a link to your website’s Facebook page within it. This provides those people who receive your newsletter but might not realize you’re on Facebook to “like” you or follow you. The more opportunities you provide for people to connect with you, the more likely they will.

Develop a fan base. If your products can confer a sense of individuality to your customers, you can use social media to strengthen this idea. Post pictures of the typical product user and write updates about common issues among your target audience. Your followers will recognize themselves in the image you are creating.

Social media is an extremely vast and powerful tool. It should be something that all business owners squeeze into their marketing plans, despite their other advertising routes. It will work perfectly with any options you have already started developing and won’t require an entire rework of your core scheme. However, it is important that you follow the advice given and always focus on reaching a better future.

Solid Advice About How To Make Money Online That Will Benefit Everyone

Posted by henrischauffler on March 10, 2018

So you are having a hard time making ends meet and you need to figure out how to fill that gap. You have come to the right place because the following article will help you find ways of making money online. So take the time to read over it and get the info you need.

Sign up to become a mystery shopper. This is a great way to make money as you will have to shop at various places and take notes on your shopping experience. When you are finished, you will have to write up a report on the computer, which you will be compensated for.

Create a daily schedule for yourself. If you want to make a good income online, you must pursue it relentlessly. There are no legitimate get-rich-quick opportunities. You need to put in a lot of work each day of the week. Stick to your schedule daily. You’ll be surprised at how even an hour daily can make a serious difference.

Do freelance writing in your spare time to earn a decent amount of cash. There are websites that you can sign up for where you can choose from a wide variety of topics to write on. Typically, the higher paying sites will request that you take a test to determine your writing ability.

Try freelance writing as a form of online income. There are many websites out there that open up the doors to freelance writing, like oDesk and eLance. With both, you can apply for and bid on online jobs of all types. Many of them are writing focused. If you’re a fast writer that composes quality pieces, you can do very well!

If you have good ears and can type quickly, you might want to look into online transcription jobs. The beginning rates are usually low, but with time and practice, you can build up your skills to tackle some of the better paying jobs. Try looking on oDesk or eLance for some transcription work.

One great way to make money online is to write. If you have the talent and ability to write well with few or no grammatical and spelling errors, many people will want your services. Writing jobs can be anything from rewriting badly written information to writing all-new, original information and more. You can also make money by writing your own content for a blog or article directory by making good use of keywords and opening an account with Google AdSense.

If owning your own blog is a bit too time consuming, but you would still like to write and earn money, thing about creating articles for existing blogs. There are a number out there, including Weblogs and PayPerPost. With a little research and a bit of initiative, you could get set up with one of these sites and start earning money in no time.

As you can see, it can be quite simple to make money online. So whether you lost your job or just need some extra spending money, you now know that you do not have to get a job and leave the comforts of your home in order to make the money you need. You will be filling your pockets in no time.

Solid Advertising Advice For Social Media Marketing

Posted by henrischauffler on

Have you been thinking about marketing your business through social media but not sure where to start? This article will walk you through the main branches of the social media tree as well as show you ways in which you can cash in on the millions of people visiting these sites daily.

Write the kind of content that can be shared. Learn to write in an engaging way that makes people want to share your writing with their friends and contacts. This is the most important thing you can do with social media. If you want to reach more people, you need to be worthy of it; outstanding content is crucial.

Add a bit of value to your social media marketing. Look for something that no one else is offering that you can easily provide to get your customers interested in you. Offer specials and discounts through your Twitter account or feature a giveaway for a free item through your Facebook account.

Choose the snippet you post to Facebook about fresh content carefully. You want to create an interesting headline or sentence or two about the new content. When what you post is alluring, it generates more followers. It does this because those who already follow you or have “liked” you on Facebook will be more inclined to share your link with their friends.

Take advantage of the holiday season to post content related to these new challenges. Depending on the kind of product you are selling, you could post recipes, advice on shopping or tips on familial relationships. People will be more likely to read this type of content simply because it mentions the upcoming holidays.

You should change your profile pictures regularly. Make sure you have the same one on different social networks to appear consistent. You could have a different logo to reflect holidays, or use a picture of your latest product. Make sure your readers are always able to identify your brand easily.

Make consistent appearances on your social media site. Make sure that you write regularly, this will cause people to want to visit your page often so they can keep up to date with your posts. Make sure what you write about is relevant and factual. No ones wants to read random information, it should pertain to your business.

By utilizing social media, you have found the hub of where people go to get information. Using this to your advantage will get you ahead in marketing your business. This article was designed to show you how and where to effectively use social media to increase your bottom line.

Social Network Marketing Give Yourself A Boost

Posted by henrischauffler on March 9, 2018

Social network marketing can really give your marketing efforts a big boost and help you achieve the success you want not only quicker but more efficiently. Social networks are communities online that have a mutual interest or interests. It is a “place” online where people gather to communicate and learn about things that they have in common. It gives them the capability to interact with each other. This can be through blogs, email and instant messaging, forums and any number of online means of communication. Because of the way these networks develop, it often presents some great network marketing opportunities.

To get the most out of social network marketing potential you have to be active in the community. The people have to see you as one of them and not someone trying to use them or sell them (even though that may be exactly what you want to do). These people will often listen to each other, especially those who have been around a long time and have a solid reputation in the community. There are also those who are obviously intelligent and knowledgeable about the subject and gain a large amount of credibility because of it. If you can establish credibility you can often have your opinion carry weight.

There are some things that social network marketing can do for you. The most obvious is that it gives you a larger market if interested and potential customers. If this is all you are shooting for, though, you are missing out. There are a few ways that social network marketing can benefit you.

One thing that social network marketing does is help you with your research. It is a very cost effective means of finding out what your target market is interested in. You can find out what their true needs are, who these people are, what they are drawn to, what they look for, and pretty much anything else you could want. It is a good way to throw ideas out and see what they think about them. You can find buying behaviors and what they have bought in the past. You will be able to find out what they like and don’t like and even what marketing tactics appeal to them.

Social network marketing can also help increase brand awareness. You will have to try to not sound like you are selling something. Much of the time this will turn people off. If you see a discussion going on about a certain thing that you think you have a solution for, tell them about your experiences and ask them if they have ever heard of it, Try to create product awareness and subtly provide a link to somewhere they can find more about it (your site).

The greatest thing about it, though, is that it is a very cost effective means of communicating and interacting with your target market. Most networks are free and it only takes a little bit of time to keep interacting with the members of the network once you have gotten established. From there the growth is somewhat natural. As communities grow, so does the amount of exposure you get. The more exposure you get with social network marketing, the more success you will have.

Social Media Marketing – Keeping Your Customers Engaged And Informed

Posted by henrischauffler on March 8, 2018

Social media sites have become some of the most-used sites on the internet. If you have a business, and you are trying to attract visitors, there is a good chance that social media sites rank higher than you do. Use the power of these sites for your marketing plans. Here are some smart ways to do that.

Interact with others as you do in real life. Remember, it is “social” media. Don’t just post one-sided status updates about you and your business. Read others’ posts. Ask questions. Have conversations. Your contacts and friends will be more likely to trust (and buy!) from someone who they interact with, instead of someone who posts impersonal snippets all the time.

When using social media marketing to improve your business, you want to create a synergy between all the social media sites that are out there. As you know, there are many sites and each one has its own characteristic or style. Use each style to your advantage and make your online presence known.

Once you decide that social media marketing is the thing for you, be sure to post things regularly. By having this consistency, you will have people come and visit you on a regular basis. They will know to expect a new topic from you, and they will know that it will fit their interest.

Try to make lists when you make posts on social media. These are usually a big hit among people who pass on information to others through social media. Lists also highlight your main points, and make it easier to reference and remember the information that you are presenting to the reader.

If you are using WordPress for your site, be sure to put a Retweet button that is at the top of your posts for your readers to use. This will make it easy for them to pass on your information to others. WordPress has plugins for this, so it will be simple for you to do with huge benefits in the long run.

When using social media marketing, you cannot limit yourself to one area of the internet. Since there are many different social media sites in existence, there are many opportunities to reach potential customers. Join every social media option available and take full use of the resources they offer to get the best results.

To successfully market your business on social media, opening a twitter account can help attract new customers. Word on twitter travels fast, and many successful businesses have used twitter to spread the word on discounts or special events occurring at their businesses. You can gain followers by doing this, and news about your business will also be spread by word of mouth.

When you use the tips in this article, you are catapulting your business out of the dark ages and into the technological age. By making these popular sites work for you. Your marketing can be much more effective. Keep learning about the ways that social media can help you, and watch your profits rise.